n8n vs Zapier vs Make: What Real Agencies and SaaS Founders Actually Use
n8n vs Zapier vs Make, judged by real businesses: agencies earn on n8n, SaaS founders win customers through Zapier listings, and pricing decides the margin.
The answer depends on whether automation is what you sell or how you get found. In the ProvenStartups index, 12 revenue-backed businesses use n8n, 8 use Zapier and 5 use Make. Agencies that sell automation lean to n8n for its pricing and control. SaaS founders lean to Zapier for a different reason: a listing inside Zapier puts their product in front of people who are already building a workflow.
How we count: a business is listed only if its own interview says the tool builds, delivers or distributes the product. On October 17, 2026 we removed mentions where a tool was only an example, an analogy or an item in a list of options.
Contents
Which is best for an automation agency: n8n, Zapier or Make?
n8n, in most of the agencies we track, but the client's existing tool beats your preference. The table compares the n8n and Zapier cohorts on the same yardstick; both are small, so read it as direction, not proof.
What the agency cases show:
- ·[Wrow](/projects/wrow-n8n-automation-agency) builds production systems on n8n and reports $77K a month from more than 100 clients.
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