Blotato

01The full story

Sabrina had already built and exited Qurious, a real-time speech recognition company, and wanted to teach AI rather than start another startup. Her own creator workflow changed that plan: repurposing one video across platforms consumed too much time, and viewers of her automation tutorials asked for a simpler app. She tested the pain with a short TikTok, spoke with 10–20 commenters about their current tools and spending, then documented a seven-part MVP build. The first version accepted existing content and generated platform-specific social posts; it could not publish natively and relied on Zapier. Blotato launched to her newsletter and TikTok audience on October 20. Despite a broken demo link in the launch email, she reports reaching $10K MRR about ten days later. She later described growing an audience from zero to 2 million and the business as a $3 million solo operation. Early churn exceeded 30%, so she watched session recordings and rebuilt onboarding around a completed draft post.