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A specialist AI automation agency sells outcome-linked implementations, pairing setup fees with retainers or payment per engaged lead.
Price the result your client can measure: Quimple sold a $3,500 reactivation setup after a 200-lead unpaid pilot produced two closed deals.
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Quimple is an AI automation agency that grew out of founder Bruno’s custom development work. In the early model, he cold-emailed prospects, landed clients and built bespoke automations. He later focused on solutions that could help clients make more money, rather than only saving staff time, and developed the reusable OnePrompt system for lead engagement and sales workflows. The video walks through four client engagements to show how the agency priced different kinds of value: outbound sales infrastructure for a manufacturer, an Instagram AI setter for a coach, document-update automation for a B2B software company, and database reactivation for an insurance business. Fees ranged from a $2,500 implementation with estimated hosting of $200–$300 per month to a $9,000 implementation and coaching package; other arrangements used retainers or a fee per engaged lead. In the reactivation example, a free 200-lead pilot resulted in two closed deals before the client signed. The founder describes the figures and proposals himself. The clients are unnamed, and the deals do not establish a consistent recurring revenue total for Quimple, but they show a concrete service-pricing model.
For a custom AI agency, the first customers usually come from a narrow business problem and a credible route to the decision-maker. Quimple’s founder says he began by cold-emailing prospects, landing clients and delivering custom work.
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Two production-grade prompts per idea — a full build spec and an SEO growth plan — plus 10 tailored build specs a week. Members only.
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Data credibility: Founder Bruno describes the proposals, fees, campaign metrics and pilot outcomes. These are founder-reported and not independently audited. Some amounts are estimates or proposed terms, including a monthly hosting estimate garbled in the transcript as “$2 to $300” and the initial $100–$150 per-engaged-lead range; the founder says the final lead price was $145. Client companies are not named, and no agency-level revenue, cost, margin or client-retention figures are provided.
Quimple’s founder describes the commercial path as selling a defined setup and then charging for ongoing or performance-linked delivery.
Quimple’s compounding advantage is the reuse of a delivery system and the evidence gathered from each deployment. The founder says its AI setter and database-reactivation solutions were built on the agency’s OnePrompt system, which let the team license or adapt existing automations rather than recreate every workflow.
Custom automation sales can stall while a prospect understands the problem but has not yet seen enough proof to approve a project.
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