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A branded booking and inquiry widget helps trades businesses capture jobs without relying on phone calls.
A$85,000/month total revenue (founder-stated)
"I have money, I want to buy from a service business. Why do I have to call them?" Avenue turned that one complaint into a branded booking widget and sold it door to door with an iPad.
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Tom and his brother built Avenue, a website embed that presents a service business's offerings visually and guides visitors to a booking or inquiry. It also connects with Google reservations and a business's Google profile.
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Data credibility: Stripe dashboard shown on camera in a Starter Story interview: A$597 processed in August of the prior year and A$63,000 in the latest August. The A$85,000/month total is Tom's own statement; customer count, pricing, churn and profit are not given. Tool costs (AWS $150, Slack $120, Google Workspace $130, Zapier $500, Twilio $4,000) are listed by Tom as running costs, with no currency conversion given.
Avenue's first customers came from door-to-door demonstrations. Tom and his team walked into businesses and showed the product in person, initially on an iPhone.
Avenue's early costs were paid by a different business: Tom's ten-year-old marketing agency, with more than 70 clients still paying for website hosting, funded a lead designer, a head developer and a front-end developer while the widget earned nothing.
Avenue's early flywheel came from accumulated local trust. Tom says landing smaller businesses first helped the team later approach larger clients: prospects had seen the company around and inferred that other operators trusted it.
Avenue's team built an MVP with no revenue and staffed up before product-market fit, a risk Tom says he would not generally recommend. His prior agency income provided runway, but the approach depended on that specific cushion.
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