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One embed snippet that drops a searchable store-locator map onto any e-commerce site — a feature so small it looks like nothing, sold at $19 to $59 a month, and reported at $25K/mo before the founder sold it and became an investor
pricing $19/mo up to 100 locations, $29/mo up to 1,000, $59/mo unlimited plus resale rights · later sold, with the host guessing $200K–$300K and immediately admitting he does not know the actual price
It is one map, one search box and a CSV importer. The reason it earned $25K a month is that every brand with physical stockists gets asked "where can I buy this near me?" and no e-commerce platform ships an answer.
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
The host of a Spanish-language SaaS podcast walks through six micro-SaaS businesses, and Storemapper is his opening example of the whole category: a business built by one person, aimed at a market that is deliberately not massive, targeting somewhere between $1,000 and $25,000 a month, needing no angel or venture money, with the explicit intent of eventually selling it and building the next one. That is his working definition of a micro-SaaS and Storemapper fits it exactly. The founder is Tyler Tringas. The host says the origin was not market research: it was a problem Tringas kept seeing because every one of his users was asking him for it, so he built a micro-SaaS around that single request. It went well, he sold the company, and he now runs Earnest Capital, a fund that puts money into bootstrapped founders' businesses without taking control of them — which the host flags as unusual and worth studying in its own right. The host also names his own reference point for the revenue: he says he believes Tringas states $25,000 a month in his own YouTube video. On the exit he is candid that he is guessing — he floats $200,000 to $300,000 and then says outright that he does not actually know what the sale produced. The framing throughout is aimed at Latin American developers: $25,000 a month, he points out, is a very good business anywhere, and an extremely good one there.
The demand existed before the product. Tyler Tringas built Storemapper because the people already around him kept asking for exactly this, which means the first customers were a warm list rather than a cold market — the single biggest advantage a one-feature tool can start with.
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Data credibility: 📎 Creator-reported and second-hand throughout. This is a Spanish-language podcast host walking through other people's products on screen; the founder does not appear, and no dashboard or third-party data is shown. The $25,000/mo figure is the host's recollection of what Tyler Tringas says in his own YouTube video — a founder claim relayed by a third party. ⚠️ The exit price is explicitly unknown: the host floats "two hundred, three hundred thousand dollars" and then says in the same breath that he does not actually know what the sale produced. We have recorded it as a guess and it should not be quoted as a fact. Pricing ($19 / $29 / $59 per month with location caps of 100 / 1,000 / unlimited plus resale rights), the platform integrations, the CSV/Google Drive import, the geolocation behaviour, the brand-colour customisation and the search analytics are all read directly off the product's own pages on screen and are the most reliable facts in this entry. ⚠️ Names are badly mangled by the auto-captions: the product appears as "storm a peru.com" and "storm upper" (read here as Storemapper), the founder as "tyler trim gas" (Tyler Tringas), his fund as "ernest capital" (Earnest Capital), BigCommerce as "bean commerce", and one large customer's brand name is unintelligible. **Region is an inference, not a statement**: the host opens the episode by saying he will give examples of SaaS that have been built in the United States, and no city or country is given for Storemapper specifically — note that he contradicts that framing later in the same episode by identifying another product's founder as Indian, so treat "United States" as low-confidence.
The money arrives as three flat monthly tiers priced on a number already sitting inside the product: $19 for up to 100 locations, $29 for up to 1,000, and $59 for unlimited, where the top tier also carries the right to resell. Nothing usage-based, no seats, no enterprise quote.
Three loops do the work here and none of them is dramatic. The first is retention by embedding: once a snippet is pasted into a live site and the locator page is serving real "near me" traffic, nobody goes back to remove it, so revenue accumulates instead of recycling.
Silence is the normal condition in this business rather than a warning sign.
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