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A custom website builder on top of Notion that found 75+ early customers through build-in-public posts and later sold for about $300,000.
75+ first customers from Twitter · 6% monthly growth after turnaround
Find a manual workaround that already has users, make it easy enough for nontechnical customers, and share the build where those customers already follow founders.
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Noah Bragg built Potion after noticing that people were manually turning public Notion pages into websites. A workaround called Fruition let users point a custom domain at a Notion page through Cloudflare, and he saw hundreds of people attempting the process even though it required awkward code. Potion made the workflow easier: users kept their content in Notion, while Potion pulled the pages, generated a hosted website, and improved the presentation for SEO. The target audience was creators, entrepreneurs, portfolio owners, bloggers, and wiki builders. Noah announced that he would build a SaaS in public, gained about 1,000 followers from the first semi-viral tweet, and said his first 75-plus customers came from Twitter. After a six-month plateau caused partly by churn, he spent about two months pushing a version two, added affiliates, and returned to about 6% monthly growth. He eventually listed Potion on Acquire, lowered the asking price from $400,000 to $350,000, received three offers, and closed the sale for about $300,000 within roughly two months.
Potion got its first 75-plus customers from Twitter because the product and the channel matched. The audience was made up of creators and entrepreneurs, exactly the people who enjoy following a founder build a tool for their own workflow.
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Data credibility: Founder Noah Bragg described Potion in an interview and reported about a $300,000 acquisition, 75-plus first customers from Twitter, a six-month plateau, a two-month recovery push, and roughly 6% monthly growth afterward. The sale and traction figures are founder-reported and unaudited; the interview does not provide MRR, profit, churn, or customer-count verification.
For Potion, the first dollar should come from charging for the convenience that the free workaround cannot provide. The underlying demand already existed: people were willing to route Notion pages through Cloudflare and custom code to get a website.
Potion's flywheel had three parts: public building, product feedback, and distribution through adjacent creators. Sharing the build on Twitter brought the first 75-plus customers and gave Noah a stream of reactions while he was still shaping the product.
Potion spent about six months in a period where growth was flat, partly because of churn, and Noah was unsure which changes would help. The useful response was a bounded recovery sprint rather than endless tinkering.
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