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A start-to-finish CRM for moving and storage companies (leads, estimates, dispatch, GPS, payments, payroll), built as an internal tool for a family mover and now heading for $5M ARR across about 800 customers.
about 800 moving and storage companies · about 35 employees · first $1M ARR roughly three years after the first sale · $700K invested before the first customer
The first 50 customers came in about two months through Yelp's request-a-quote button, which pings a moving-company owner's phone and penalizes slow replies, so a one-line "what moving software are you using?" always got read. Jason calls it the most effective advertising they have ever done.
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
MoveitPro is a CRM and operating system for moving and storage companies. Jason Bergenske came to the problem through his family’s Orlando moving business, where staff still relied on typewriters and handwriting for core work. What began around 2011 as an internal tool gradually became a SaaS product. The team tested it inside the moving company, then began selling externally at the end of 2016. Friends who owned moving companies became early customers, and outreach through movers' Yelp quote-request buttons produced the first 50–60 customers. Google AdWords later became the largest lead source. The interview reports about 800 moving-company customers, roughly 35 employees, and a target of $5 million ARR by year-end. It took about four years from the decision to commercialize the software to the first paying customer, and Bergenske estimates the first $1 million ARR came about three years after sales began. Bergenske sold the family moving operation in January 2020 to focus on the software company.
MoveitPro's first customers came through existing industry relationships: friends who owned moving companies in other states asked what software the family business used, then when they could get it and what it would cost. The scalable channel was Yelp.
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Data credibility: Founder Jason Bergenske states the figures himself on SaaS Club (host Omer Khan): about 35 employees, about 800 moving and storage customers, selling since the end of 2016, and that the company 'should hit 5 million in ARR' by year-end, which is a projection, not a closed figure. The first $1M ARR 'probably around three years' after the first sale is his recollection. The $75K and $700K development spend, $10K a month on Google Ads and the $285/$399 price points are also his statements. No dashboard or financials are shown.
MoveitPro began charging when moving companies outside the family operation wanted access to the tool. Its initial pricing was revenue-based: the company’s fee moved with completed jobs, an attempt to make the software affordable in slow months.
MoveitPro’s flywheel combined workflow fit, industry referrals, and paid search. Once one moving company used the software, owners talked to peers in the same industry, creating referrals.
MoveitPro’s cold start was unusually long: years of building for internal use preceded the first external contract, and the founder says he would have gone all-in sooner.
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