Loading page…
An all-in-one layer for dental practices that started as analytics on top of Dentrix and Open Dental and grew into booking, forms, phones and payments, bootstrapped to $12.5M ARR.
targeting $16.5M for 2026 · bootstrapped, 22–24% EBITDA · ~1,300–1,400 customers / ~2,000 locations · ~$190M payments GMV
Sit on top of the system dentists will never rip out (Dentrix, Open Dental), win with analytics first, then fill the "white space" around it until you are "a practice in a box."
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Rohit Garg said he and his dentist wife started Practice by Numbers in 2015 after he began answering her practice questions with spreadsheets and SQL. Analytics and Practice IQ came first, mining practice data to answer questions such as treatment acceptance and marketing performance. The company later expanded into patient communications, booking, forms, payments, websites, phone systems, and AI workflows. Garg reported about 1,300–1,400 customer groups across roughly 2,000 locations and 5,000–6,000 providers. Average annual spend was about $12,000–$13,000 per location, with full packages around $18,000–$19,000. He said ARR was $12.5 million at the end of 2025 and forecast $16.5 million for 2026. The bootstrapped company relaunched after COVID at about $2 million ARR in 2021. These are founder-reported figures, not audited accounts.
For dental analytics, begin with practices that already feel a gap between clinical records and business visibility. Interview an owner and office manager about treatment acceptance, collections, marketing return, and provider performance.
The quick-reference card — acquisition channels, replication playbook, and risk map — is members-only.
Join the Unicorn Club — $5/moCancel anytime, in one clickPaste into Claude Code / Codex and get a working version of this product end-to-end.
Two production-grade prompts per idea — a full build spec and an SEO growth plan — plus 10 tailored build specs a week. Members only.
Join the Unicorn Club — $5/moCancel anytime, in one clickEvery claim traces back to a listed source — open any of them and check the number yourself.
The full captured transcripts behind these sources are in the Unicorn Club — search them, quote them, check every figure. Join the Unicorn Club
Data credibility: Founder interview; Rohit Garg stated the ARR ($12.5M at the end of 2025; $16.5M is a 2026 target), customer and location counts, per-location ACVs, ~$190M payments GMV, 22–24% EBITDA (books not yet closed) and about $1.5M free cash flow. The ~$4M (2023) and ~$8M (2024) figures were the host's estimates that Garg agreed with. Nothing was shown on screen; all figures are self-reported and unaudited.
The first dollar should arrive when a practice sees a decision it can make more confidently, not when it buys a broad “practice in a box.” Package a small analytics tier around one location, one data connection, and an implementation checklist.
The company’s flywheel came from sitting above incumbent practice-management systems such as Dentrix and Open Dental. That lets it add analytics and workflows without asking an office to replace its clinical system of record.
Dental software can spend months between a working integration and a practice changing its routine. Treat the wait as workflow research.
The rest of this breakdown — 9 more sections — is in the Unicorn Club, with every section of all 1,292 ideas: first customers, first dollar, the flywheel, and the silent stretch.
Join the Unicorn Club — $5/moCancel anytime, in one click