Paste your product URL and it publishes an article a day, repurposes it across social, and seeds natural Reddit mentions so ChatGPT and Gemini start recommending your brand.
42,000 blog articles and 4,000 social posts published to date · goal stated as $200K MRR by year end
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Borja Beso built and sold a business before this one: Creative U, a subscription online-course platform for hobby and craft topics — painting, drawing, DIY — started in 2016. He was a Venezuelan student in the US and founded it partly to pursue an investor visa. When he saw his biggest competitor Craftsy get acquired, he cold-emailed that acquirer's CEO hoping to be bought; the CEO replied the next day, offered him a job instead, sorted his paperwork, and let him keep running his own company on the side. He sold Creative U last year and still works as a marketing director there. In mid-2025 he pivoted an earlier project into a growth tool called Rebel Growth, launched in August, and took it from zero to roughly $10K MRR himself using paid ads and growth hacks. Florian Darroman sold his own business for six figures seven months before this video and had been interviewing founders on a podcast since. Borja DM'd him on X looking for a cofounder to take the SaaS from $10K to $200K MRR. Florian accepted, and within one week they had rebranded Rebel Growth to Distribute.io, run beta testers through a new onboarding, and rebuilt the dashboard. Florian's background is ten years of SEO and affiliate marketing — he says he made multiple six figures in supplements and fat-burner affiliate niches, with ranking on Google as his core skill. This entry is episode one of their public build-in-public series.
6 more sections — the full story, the playbook, the risks, and the numbers. Free account unlocks everything.
Create free accountEmail code only. No password.The quick-reference card — acquisition channels, replication playbook, and risk map — unlocks with a free account.
Create free accountEmail code only. No password.Paste into Claude Code / Codex and get a working version of this product end-to-end.
Two production-grade prompts per idea: a full build spec and an SEO growth plan. Copy, paste, ship.
Go Pro — $10/moCancel anytime.Every claim traces back to a source video.
Source video links unlock with a free account. Full transcripts are Pro.
Create free accountEmail code only. No password.Data credibility: Founder build-in-public episode. The revenue figure — 76 active paid users at 'approximately $10,000 MRR' — is stated by the cofounders on camera with no dashboard shown; the ~$130 ARPU is our arithmetic from their two numbers, not a published price. Output volume (42,000 blog articles, 4,000 social posts) is also self-reported. Borja's prior exit (Creative U, sold last year) and Florian's ('sold my business for six figures seven months ago') are stated without amounts or documentation for the first and without a specific number for the second. The strongest evidence in the video is the dogfooding demo, where Florian shows his own community site as the third citation in a Google AI Overview and the top LLM answer for a narrow query — verifiable at the time of recording, but on a low-competition long-tail term. No pricing tiers, costs, margins, or churn were disclosed. The $200K MRR target is an aspiration, not a projection based on data.