Hyros

01The full story

Alex Becker's claim in this video is that he has used one repeatable go-to-market process to take several SaaS companies from zero to $100,000 a month and multiples of that, and then refined it at Hyros to reach around $40 million a year in ARR with what he describes as a multi-nine-figure valuation. He states plainly that he never raised money for Hyros. The origin was a problem he had himself. Businesses running Facebook and Google ads that closed customers over the phone could not tell where their phone calls came from, and could not tell which ads produced the closes. He had built himself a crude solution — "just a simple little Excel dashboard on the internet that showed my Facebook ad campaigns and the results" — which tracked his own phone bookings, closes and long-term sales. He is precise that it was rudimentary and that building it properly at the time would have cost around $5,000. What he did with it is the first move of the whole method: he did not build a product, he showed the drawing to people. He reached out to agencies and business owners he knew who were running ads, showed them the concept, and asked directly whether they would pay for it — consistently, every month. Then he ran what he calls a fake sales call. He laid out the problem, and asked: "we have the solution right now — would you pay $3,000 up front to have this solved for you? If the product was $300 per month, would you pay $3,000 up front if we set this all up for you?" Everybody said yes. His response: "okay, that's great, we're going to go make it now — I'm not actually going to charge you money." His assessment of why this matters: "this simple process of reaching out to businesses that had a specific problem, showing the problem, and then confirming that they would pay for it is a step that most businesses skip. They don't like to reach out to people, especially when they don't have a product."