A solo dev built a digital wardrobe app for his wife; it made $8,354 in 2025 while his two other apps made $472 combined — the honest arithmetic of shipping small apps.
Clausy $8,354 (peak ~$933 MRR, ended year ~$870) · Quickpack $343 · Tennis Notebook $129 · $12,000 lifetime across two years
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Raine makes minimalist mobile apps and posts an annual revenue recap. In 2024 he made $3,200, all of it from Clausy, his digital closet app. He set 2025 goals of $2,000 MRR, at least two new products, and a serious marketing push. He hit one of those three. Total 2025 revenue across all products was $8,828: Clausy $8,354, Quickpack $343, Tennis Notebook $129. Clausy roughly doubled year over year — he started January around $400 MRR, peaked near $933 in September or October, and finished the year around $870. Across two years his apps have made about $12,000. He is blunt that this is neither quit-your-job money nor life-changing money, and blunt about why: 'I am terrible at marketing. Like genuinely bad at it.' He can build, design, and ship; he cannot reliably get people to find out the thing exists. What makes this worth an entry in a directory of proven businesses is precisely that honesty. It is a clean, unhyped control group for every $10K/month app story: a competent solo developer with three shipped products, real daily active users, and roughly $870 a month at the end of year two. Our read: the interesting number is not $8,828, it is the ratio — one product produced 95% of revenue, and the other two produced almost nothing despite being, by his own account, decent apps.
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Create free accountEmail code only. No password.Data credibility: Self-reported annual recap by a solo indie developer on his own YouTube channel. All revenue figures — $8,828 total, Clausy $8,354, Quickpack $343, Tennis Notebook $129, MRR moving from ~$400 to a ~$933 peak to ~$870, and $12,000 lifetime across two years — come from the creator stating them on camera. No dashboards were shown in the transcript and none of it is independently verified. Marketing costs are described qualitatively ('a couple hundred' on Noise, 'way more than I got back' on UGC creators) rather than itemised. He is unusually candid about failures, which raises rather than lowers our confidence, but these remain unaudited founder numbers at small scale.