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A marketplace-led commerce operation that rotates product categories with demand and handles up to 7,000 orders on major event days.
about Rp100 spread per order (Indonesian rupiah)
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Abdul Rojak describes an online commerce operation that has moved across bicycles, fashion, home décor, and beauty or health products as demand shifted. He says the operation sells through marketplaces including Lazada and uses a mix of products made to its specifications by factories and goods sourced from other producers. The transcript reports a baseline near 1,000 orders a day and up to 7,000 on marketplace events, with about Rp100 spread per order. Rojak connects that scale to a 19-person team handling marketing, customer service, packing, operations, administration, and product photography. He began with online bicycle reselling while working a salaried job, then expanded after seeing the income potential. The opportunity is an execution-heavy marketplace business: product choice, listing performance, supplier coordination, event readiness, and fulfillment capacity have to work together. The per-order spread is thin, so category selection and operational discipline matter more than a broad catalog.
9 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.
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Join the Unicorn Club — $5/moCancel anytime, in one clickData credibility: Podcast interview with Abdul Rojak; order volume, team size, and per-order spread are founder-reported and unaudited. The auto-caption is garbled in the opening monthly calculation, so no monthly revenue is inferred. The Rp100 figure is preserved as a stated per-order spread, not treated as verified net profit.