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Startup ideas with revenue receipts, reverse-engineered from founder interviews.

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113 of 406 ideas

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AI ContentAI E-commerceAI ServiceAI WebsiteConsumer AppDigital PublishingDirectory SiteEcosystem ToolPlatform PluginSaaSScale ReferenceSimple Tool⚠️ Cautionary Tale
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RevenueIdeaCategory · Evidence · Difficulty
#1
$23K/moT1
Data Fetcher
Airtable data-import extension: pipe any API into your tables and auto-sync — no code required
Platform PluginT1
Platform Plugin
#2
$1.5MT1
Social Wizard + Clean Eats (Kletchi)
AI flirting-reply generator + scan-a-barcode-see-the-skin-impact app: one person, zero ad spend, $1.5M a year

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Consumer AppT1
Consumer App
#3
$35K/moT2
StoryShort.ai (Samuel's App Studio)
One person running 3 apps at $35K/mo: find a product that's already making money, make it 1% better, clone and ship in a week
AI WebsiteT2
AI Website
#4
$1M/moT2
Outrank
SEO automation: started with auto-publishing articles; the killer feature is a backlink-exchange marketplace that pumps domain rating
SaaST2
SaaS
#5
$600K+/moT2
Revid (rabbit)
Auto-turns blog posts, long videos, and songs into ready-to-publish viral short-form videos
SaaST2
SaaS
#6
$120KT2
Setter AI (AI Appointment Setter)
The second a lead comes in, AI takes over the conversation, qualifies it, and books it straight into the calendar — $500 collected before any code was written
SaaST2
SaaS
#7
$200K+/moT2
Mike's SaaS Portfolio + LTD Playbook
Curator/Thrill/Juno/Fluke: copy validated boring ideas and use lifetime deals to front-load the cash
SaaST2
SaaS
#8
$45,000T2
MeetOscar (AI Email Assistant)
$45K MRR in 60 days — validated with 200 landing pages and $5 deposits before writing any code
SaaST2
SaaS
#9
$15KT2
HabitKit (Habit Tracker App)
A solo-built minimalist Flutter habit tracker: under 12 downloads in the first 6 months, ground out to $15K MRR
Consumer AppT2
Consumer App
#10
$750KT2
Minea / DropMagic (Loic) + YouTube Creator Distribution System
Three e-commerce tools in a row: $750K MRR at peak, with 60% of customers coming from 500+ YouTube creators
SaaST2
SaaS
#11
$500K+T2
Extended Brain (Notion Template)
One template, $500K in 2 years: a free slice as the bait, YouTube content as the fishing boat
Ecosystem ToolT2
Ecosystem Tool
#12
$300K/moT2
Author AI
An AI book-writing app — one person, $300K in its best month
Consumer AppT2
Consumer App
#13
$2.2M/moT2
App Portfolio Studio Model
Don't bet on one app: a 15-app consumer portfolio with a $2.2M best month
Consumer AppT2
Consumer App
#14
$10KT2
The One-Hour AI Website Client Play (Relume + Webflow / creator's own freelance workflow)
AI sitemap and wireframe tools crush web design delivery from 3-4 weeks down to 1 hour — and the client still pays $10K a site
AI ServiceT2
AI Service
#15
~$20KT2
WrestleAI — AI Wrestling Coach App (WrestleAI / FightAI, George)
George can't code, so he used the no-code platform Rork to build an AI wrestling coach: upload your match video, the AI tells you what you did right and wrong, then hands you targeted drills. $10/mo, $38K actually collected in a single month (~$20K MRR). The core play: take “AI combat coach” and cut it down to the ultra-vertical wrestling niche, then snowball acquisition through a matrix of wrestling influencers.
Consumer AppT2
Consumer App
#16
~$9.4K/moT2
Chartbrew / ChartDB, Open-Source Database Visualization (Jonathan Fishner)
Open-source self-hosting as the top of the funnel, the cloud-hosted version as the paid tier — 21K GitHub stars carrying $9K MRR
SaaST2
SaaS
#17
Niche revenue…T1
App Cold-Start Marketing System (Creator Placement via Posted · Sell the Transformation, Not the Features)
Reddit for initial traction + short videos that sell the transformation instead of features + zero-risk creator sourcing at scale via Posted + LTV math to scale paid
AI ContentT1
AI Content
#18
PotentialT2
Breed-Specific AI Print Apparel Store
Use AI to design funny apparel for specific dog breeds and sell it on Etsy via print on demand
AI E-commerceT2
AI E-commerce
#19
$77K/moT1
Marc Lou · The Ship-Like-Crazy Assembly Line (Posture-Monitoring App and More)
An indie hacker doing $77K/mo across 35 products, with a single core methodology — never stop shipping. His latest: a Mac desktop app that watches your posture through the webcam
Consumer AppT1
Consumer App
#20
$273/dayT1
Frey's Luxury Restroom Trailer Directory (luxuryrestroomtrailers)
Claude Code scraped a nationwide niche directory in 4 days, pulling high-ticket B2B inquiries automatically through SEO
Directory SiteT1
Directory Site
#21
$119KT2
Enderance (Indie Mobile Game Ported Everywhere)
A 2020 pixel-shooter mobile game that earned $119K over five years by porting to every platform
Consumer AppT2
Consumer App
#22
~$2,800T1
Glow (Nordic Dark-Winter Affirmation App)
Rebuilt the played-out affirmation app specifically for Nordics living through four-hour winter daylight, then hit a few thousand dollars a month with onboarding conversion + TikTok ads
Consumer AppT1
Consumer App
#23
~$480K/yrT1
Couplepreneurs (Marriage + Business Coaching for Entrepreneur Couples)
High-ticket coaching for one narrow audience — couples who run businesses together — cutting delivery from 1:1 to 1:many plus two live “date night” getaways a year, with an offer rebuild that pushed the price to $25K/year
AI ServiceT1
AI Service
#24
$35K/moT1
Website Landlord (Rank-and-Rent Local Service Sites)
Build ranking sites for local blue-collar services, never deliver the service, just rent out the lead flow for a flat monthly fee
AI ServiceT1
AI Service
#25
~$3M/yrT1
TaskMagic (the Tentpole Strategy)
A browser-automation SaaS as the center pole, fed paying users by a cluster of tiny tool sites
SaaST1
SaaS
#26
$10K-$20KT2
Bible Buddy (the Christian AI Therapist)
Turn Bible GPT from a Q&A tool into emotional companionship that asks you questions back, aimed at the audience technology reaches last
Consumer AppT2
Consumer App
#27
~$80K-$100K/moT1
Jungle (Gamified AI Study App)
Upload a PDF, lecture deck or YouTube video and it auto-generates practice questions, wrapped in a Duolingo-style growth tree that scales on retention instead of a hard paywall
Consumer AppT1
Consumer App
#28
$1M+T2
Adam Lyttle's App Portfolio (and the 2026 account-termination wave)
Six years, 2M+ downloads and $1M+ in App Store revenue — from a developer whose 2026 strategy shifted from shipping many small apps to protecting one Apple account
⚠️ Cautionary TaleT2
⚠️ Cautionary Tale
#29
$5K+T1
Niche certification-exam study app (tree/arborist test prep)
A weekend-built flashcard app for one obscure professional certification exam: $31K revenue in 8 months on $140 of total costs
Consumer AppT1
Consumer App
#30
$330K+T2
Faceless Kids-Gaming YouTube Channel (Chris Barrera's own case)
A faceless compilation channel aimed at 3-5 year olds that stacks two proven viral concepts per video — one video alone paid $20,546
AI ContentT2
AI Content
#31
$16KT1
BlogToPin (Pinterest Pin Automation)
Points an AI at your website, designs a month of SEO-optimised Pinterest pins in minutes, and schedules them — $39/mo to skip a job nobody wants to do by hand
Platform PluginT1
Platform Plugin
#32
$1.2MT1
The One-Problem Ebook (Brian Moran's $1.2M playbook)
A $27 ebook that solves exactly one problem for exactly one person, sold from exactly one page, promoted on exactly one channel
Digital PublishingT1
Digital Publishing
#33
~£11,155T2
Bricks Breaker RPG
A first-time solo dev's brick-breaker with a Diablo-style loot twist cleared roughly £11K in its first 30 days — almost entirely from one Reddit post and organic installs.
Consumer AppT2
Consumer App
#34
$12K-$13K/moPROT1
Bulk Mockup
A Photoshop plugin that turns an hour of manual mockup work into two minutes, sold to print-on-demand sellers for $15/month
Platform PluginPROT1
Platform Plugin
#35
$50,000T1
The Canva Digital Product Stack (Melanie Renee's income breakdown)
One free design tool, three separate income lines: $40,000+ from digital products, $15,000+ from a portfolio PDF that wins brand deals, and $7,000 from a first course — with the operator's own instruction to pick exactly one of them.
Digital PublishingT1
Digital Publishing
#36
$2,300/moT2
Charged / The Briefing
A four-times-a-week paid tech briefing for people who don't want to live on Twitter — 350 subscribers paying $9/month, run by one writer with about $180 of monthly costs
NLDigital PublishingT2
NLDigital Publishing
#37
$8,828T2
Clausy (Digital Closet App) + a Three-App Portfolio
A solo dev built a digital wardrobe app for his wife; it made $8,354 in 2025 while his two other apps made $472 combined — the honest arithmetic of shipping small apps.
Consumer AppT2
Consumer App
#38
~$10KPROT2
Cleverific (formerly Edit Order) — a bought-and-turned-around Shopify app
They didn't build a Shopify app — they bought a neglected, one-star-drifting one for ~2x revenue and ran it for a decade into a business worth millions.
Platform PluginPROT2
Platform Plugin
#39
¥120K/moPROT2
Cloud Paper (クラウドペーパー)
A Japanese freelancer scratched his own invoicing itch in PHP, gave it away free until 10,000 people used it, then switched on ¥980–¥3,000 plans and collected ¥100K–¥120K a month for years before selling the whole thing
JPSaaSPROT2
JPSaaS
#40
$65,000T2
Creator Brand-Extension App (a fitness influencer's own workout app)
Under 5,000 downloads produced $65,000 — because the app wasn't a workout app, it was one specific influencer's workout app, sold to the audience that already pays her.
Consumer AppT2
Consumer App
#41
$1,400T2
AI Resume Generator + Review Tool (Erik Cupsa's app)
An AI resume builder and bullet-by-bullet review tool, copied from an existing revenue-proven app, built solo in 23 days and left on autopilot
AI WebsiteT2
AI Website
#42
$86,000PROT2
A daily newsletter that sells its own product instead of ads (timstoddard.com)
15,000 subscribers, about $86,000 in five months — because he sells his own course and community rather than renting the list to advertisers
Digital PublishingPROT2
Digital Publishing
#43
$11,945T2
Canva business-template shop on Etsy (Jai Rodriguez, Philippines)
The honest version of the Etsy digital products story: $11,945 of revenue and $4,282 of actual profit in year one, for 15-20 hours a month — which in the Philippines is more than the minimum wage
Digital PublishingT2
Digital Publishing
#44
$2,300-$3,000/moT2
The Boring Evergreen Directory Portfolio (display ads, ~$2,500/mo passive)
Three deliberately boring directories in niches Google Maps handles badly, monetised with display ads: 80,000-100,000 monthly visitors and $2,300-$3,000 a month for three years, untouched for the last six months.
Directory SiteT2
Directory Site
#45
$94T3
Tech Automation Insider — a 30-day faceless YouTube channel with the receipts published
14 videos, 103 subscribers, 4,000 views and $94 in affiliate commissions for 30-40 hours of work — roughly $3 an hour, published honestly by the person who ran the experiment.
⚠️ Cautionary TaleT3
⚠️ Cautionary Tale
#46
£10,000T3
The fitness influencer income ladder — and the companies that build the businesses
An insider prices every rung of creator monetisation, from affiliate links up to selling the ability to sell — and names the quiet layer nobody discusses: firms that build and operate the apps, clothing lines and supplement brands that influencers appear to own.
Digital PublishingT3
Digital Publishing
#47
$117KT2
Flogga (Yoga Sequence-Builder App)
A yoga sequencing app for teachers that collected $117K on its first day by selling lifetime deals before the product was finished.
Consumer AppT2
Consumer App
#48
$105KT2
Florin Pop's $1M Grid (the public accountability asset)
A public grid of 1,000 squares worth $1,000 each, filled in as he earns — which turned a personal goal into a distribution engine other people copy
Digital PublishingT2
Digital Publishing
#49
$10K+PROT2
GoHighLevel white-label website SaaS (Juan's $199/mo offer)
Free website, $199/month forever: an agency owner turned one-off web projects into 64 recurring subscribers and $10K MRR in 3.5 months — entirely on Meta ads, zero cold calls
AI ServicePROT2
AI Service
#50
$30,000+T2
Ghost-Niche Faceless News Channels (gas prices, factory closures, farm news)
Find a topic people read about constantly and nobody makes videos about — gas prices, factory shutdowns, crop failures — and turn the news cycle into an AdSense channel with a four-step Claude prompt.
Digital PublishingT2
Digital Publishing
#51
~$700-800/moPROT1
Guilty Chef
A recipe directory of copycat dishes from restaurants people already love, where every page and every recipe was generated by AI and ranks above Pinterest and Reddit
Directory SitePROT1
Directory Site
#52
~$96.2KT2
Hero Analytics (Sell to the Agency, Not the Brand)
Analytics and client reporting built for email/SMS marketing agencies instead of the brands they serve — one sale onboards 30 brands at once
SaaST2
SaaS
#53
$30K/moT2
HitTail
He bought a dying five-year-old SEO tool for $30,000 doing $1,500/month, spent two months fixing retention instead of marketing, and took it to $30,000/month with two contractors and no employees
USSaaST2
USSaaS
#54
~$40M/yrT3
Hyros
An ad-attribution tool taken to a reported $40M ARR with no outside funding — by giving the software away free to the first thirty customers, installing it for them by hand, and trading results for testimonials before ever sending an invoice
SaaST3
SaaS
#55
13+ apps liveT3
Identixweb (13-app Shopify portfolio)
A Shopify dev agency that turned every repeated client request into a public app — 13 apps, 100,000+ installs, 70 staff, and an IPO on India's small-cap exchange
Platform PluginT3
Platform Plugin
#56
$27,634PROT1
LaCresha's Etsy Digital Products (the TAP test)
$27K from fewer than ten digital products on Etsy, by validating every listing against three data filters before designing anything
Digital PublishingPROT1
Digital Publishing
#57
$26,000+PROT1
The Medium-to-Gumroad Digital Product Flywheel (Travis Nicholson)
Articles written with AI drive traffic to digital products made with AI, sold on Gumroad — $26,000 cumulative, over $3,000 a month, on about an hour of work a week.
Digital PublishingPROT1
Digital Publishing
#58
$33,108/moPROT2
Molly Keyser's digital product business and the Freedom Creator Club membership
She built over 100 digital products, funnels and lead magnets, drowned in it, then hit $33,108 a month by running exactly one channel, one freebie and one checkout page
Digital PublishingPROT2
Digital Publishing
#59
$10-11KPROT2
Kaleb's first SaaS — $10-11K MRR, listed at $112K, and the pivot to paid ads
A non-developer built a SaaS in Bubble, took it to $10-11K MRR in his first year, tried to sell it to private equity for $112K — and concluded that the acquisition failed partly because his growth came from twelve burner TikTok accounts instead of an ad account.
SaaSPROT2
SaaS
#60
$50,000PROT2
Pin Perfection — treating Pinterest as a search engine, not social media
$50,000 in a year from Pinterest traffic into digital products and affiliate links, with no daily posting and no camera — then the system itself became the product.
Digital PublishingPROT2
Digital Publishing
#61
$26PROT1
The 100 Club (age-segmented digital product behind a quiz funnel)
One PDF split into age-band variants, sold through a quiz that routes each visitor to their own version — so the question stops being “do I need this” and becomes “which one do I need”
Digital PublishingPROT1
Digital Publishing
#62
$20KT3
Reflect
A beautiful notes app built for the founder himself, run at $20K MRR by a team of four — and funded by a $1M round raised from its own customers with a promise of dividends instead of an exit
USConsumer AppT3
USConsumer App
#63
$2,400T1
Resumax (AI Resume Generator)
A student found a $7M AI resume builder on an indie-startup leaderboard, cloned the idea with one tweak, and had 4,000 users and $2,400 in 37 days.
AI WebsiteT1
AI Website
#64
$32MPROT2
AI product arbitrage — Richard Yu's $27-$47 PDF business
Don't invent a product, find one the market is already paying for and build your version of it with AI — $500K in year one from a single digital product, and over $32M in sales since
Digital PublishingPROT2
Digital Publishing
#65
$99PROT3
Kyle Gawley's SaaS Boilerplate — The Honest Timeline to $10K/Month
Four customers paying $99 once in year one. $1,500/month in year two. Three years to $10K/month — from a founder with 14 years of experience and an audience.
⚠️ Cautionary TalePROT3
⚠️ Cautionary Tale
#66
~$12K/moPROT2
ScreenshotOne
An API that turns any URL into a screenshot — one boring feature, 280 paying companies, about $12K a month
Simple ToolPROT2
Simple Tool
#67
$2.2MT2
Sean Dollwet's Amazon KDP Portfolio — Publish Under Pen Names, Then Sell the Account
Validate a topic by other people's sales rank, write a 10,000-word book that solves one problem, list it where buyers already are — $2.2M in royalties and a first account sold for $820,000.
Digital PublishingT2
Digital Publishing
#68
$350,000T2
Sober Nation and the Recovery Local directory network (Tim Stoddard)
Fifteen years of boring healthcare directories monetised by one sponsored hotline number — about $350K a year after tax, split three ways, with no employees
Directory SiteT2
Directory Site
#69
$3,000-$5,000/moT1
Soccer Training Tools Directory (Andrew Murray's hyper-niche affiliate directory)
A curated directory of physical training gear for one sport, earning $300-$800 affiliate commissions per sale instead of $5 software referrals
Directory SiteT1
Directory Site
#70
$250K+T2
Super Demo (Interactive Product Demo Platform)
A Chrome extension clones your app's front end into a clickable demo you can embed anywhere — $250K MRR in two and a half years by ranking for every competitor's name.
SaaST2
SaaS
#71
$9K/moT1
Sync2Sheets
A Google Sheets sidebar add-on that syncs Notion databases into spreadsheets — built in two weeks with no AI, validated on Reddit, and now $9K/month at a 90% margin from Buenos Aires
ARPlatform PluginT1
ARPlatform Plugin
#72
$414KT3
systeme.io
A non-technical course seller built his own ClickFunnels alternative for the audience he already had, and now pays affiliates $100K a month to sell it for him
PTScale ReferenceT3
PTScale Reference
#73
~800,000 users…PROT2
Tally
A form builder that gives away 99% of its features with no limits, then converts about 3% of 140,000 users at $29/month — $70K MRR on a team of four, built by out-positioning Google Forms and Typeform instead of out-spending them
SaaSPROT2
SaaS
#74
~$120,000T2
Topical Map AI — Vibe-Coded SEO Tool, ~$120K Gross, Sold for Five Figures
He paid an agency $1,000 and waited six weeks for a spreadsheet, then built the same thing with AI in a week — it grossed $120K, then he stopped touching it and the exit price collapsed.
⚠️ Cautionary TaleT2
⚠️ Cautionary Tale
#75
$300K+/moT2
Tweet Hunter (product #11, and the 25%-to-an-influencer distribution deal)
A single-platform social tool that hit $1K MRR in two weeks and $300K/month by giving a quarter of its profits to one creator as head of distribution
SaaST2
SaaS
#76
$60,000T2
Vintage Vehicles — A Faceless YouTube Channel Cloned From a $50K/Month Competitor
He found a channel doing 3-4M views a month, niched down from 'vintage everything' to 'vintage vehicles', hired the competitor's own thumbnail designer, and did $60K+ in AdSense in under a year.
AI ContentT2
AI Content
#77
$40K+/moT2
Waitly
A $100/month waitlist-and-reservations app for restaurants that undercuts OpenTable and Yelp by refusing to charge cover fees
SaaST2
SaaS
#78
₩20M/moT2
WeeNote (위노트)
A local-only desktop app that turns a Korean school counsellor's three hours of monthly paperwork into ten minutes — ₩20M a month from under 100 schools, built solo with Replit and Claude Code
KRSaaST2
KRSaaS
#79
$45,000T3
The Two-Year YouTube Automation Audit (Digital Income Project)
10 million views produced $45,000 of AdSense against $36,000 of costs — $9,000 profit in two years. The back-end products on the same channel do $50K-$125K a month.
⚠️ Cautionary TaleT3
⚠️ Cautionary Tale
#80
~£200KT3
27 Talent — a £550K/year agency that ran out of cash in five months
Four profitable years, £50-60K a month of fixed overheads, and one maternity leave: the month-by-month anatomy of how a London recruitment agency went from £90K in January to liquidation the following February
UK⚠️ Cautionary TaleT3
UK⚠️ Cautionary Tale
#81
~$12KPROT3
Algolia (selling into the US from Paris)
A French search API that grew from $12K MRR to 250 staff while its first business hire sold American enterprises from Paris using +1 415 phone numbers, midnight calls with the camera off, and a quarter spent on exactly thirty accounts
FRSaaSPROT3
FRSaaS
#82
~$5MPROT2
Atribytes
A corporate data analyst built the tool his employer refused to build, sold it back to his employer as customer number one, and exited at nearly 10× revenue five years later
USSaaSPROT2
USSaaS
#83
$2MPROT2
Buildern
Construction management software for residential builders — $2M ARR and $40K a month of profit, with 95% of revenue traced back to long-tail blog posts
SaaSPROT2
SaaS
#84
"Multi-million…T2
Candybox Marketing
A Canadian B2B lead-gen agency that grows ~40% a year on one monthly video email to 5,000 people — and keeps the average client for five years and nine months
CAAI ServiceT2
CAAI Service
#85
$128,000T3
CodeTree — a nights-and-weekends SaaS sold for $128,000
A kanban layer on top of GitHub Issues, built on nights and weekends, listed with a broker in mid-May and sold for its full $128,000 asking price by mid-June
SaaST3
SaaS
#86
Over 100 milli…T3
commercetools
Nine years of running other people's e-commerce projects as an agency, then a from-scratch rewrite nobody thought was needed — and a partner channel that took four years to work and now sources 35–40% of every new deal
DEScale ReferenceT3
DEScale Reference
#87
$716T3
Ferryman — cross-platform post sync at $716 MRR in three months
Post once on your favourite platform and it syncs everywhere else — a solo build that went from concept to paying customers in a week and reached $716 MRR in three months, marketed entirely by LinkedIn posts and replying to whoever liked them
USSaaST3
USSaaS
#88
$1BT3
Crumbl
Two cousins with $68,000 and no baking experience borrowed the streetwear industry's weekly drop mechanic, rotated their menu every Sunday, and turned manufactured scarcity plus 16 million social followers into a billion dollars of systemwide sales
USScale ReferenceT3
USScale Reference
#89
$100M+PROT3
Deel
The back office for hiring anyone anywhere — $1M to $100M of revenue in 20 months, 1,300 people across 80+ countries, and never a single office
USScale ReferencePROT3
USScale Reference
#90
$10MT3
EchoSign (and the DocuSign comparison)
He took a nine-figure exit at $10M ARR growing 100% a year, cash-flow positive, on $8M raised — and spends this masterclass explaining why that was the stupidest decision available to him, using the $10 billion competitor as the control group
US⚠️ Cautionary TaleT3
US⚠️ Cautionary Tale
#91
KSh1.5MT2
Ikon (Christine Njoki)
She turned KSh 200 into KSh 1.5M in eighteen months by buying thrifted dresses at KSh 50 and selling them on Facebook at KSh 1,000 — then used the whole pile as launch capital for her own made-in-Kenya label, and lost every shilling of it on the first production run
KEAI E-commerceT2
KEAI E-commerce
#92
—PROT3
Katalon
A Vietnamese-built test-automation platform that spent three years not charging anyone, then used pure self-service to reach 65,000 business customers in 160 countries without hiring a sales rep in any of them
VNSaaSPROT3
VNSaaS
#93
$1B+PROT3
KiwiCo
A monthly hands-on project crate for kids that has shipped 50 million boxes and over $1B in lifetime revenue — profitable since 2016, under 150 staff, under $11M ever raised, and its own warehouse for fourteen years
USScale ReferencePROT3
USScale Reference
#94
KSh600MT3
Kopo Kopo
Process a Kenyan merchant's payments, watch their real cash flow, then lend them unsecured working capital and take repayment as a percentage of the money already flowing through you
KEScale ReferenceT3
KEScale Reference
#95
₩3BT2
K-Test (케이테스트)
A personality-quiz aggregator built by someone who had never made a website — under ₩3 billion in cumulative revenue from ad units on JSON files served as static pages
KRDigital PublishingT2
KRDigital Publishing
#96
$300/yearT3
LeadLedger — $35,000 spent, one customer, then a pivot that finally sold
A Monterrey founder paid a Pakistani dev team $15,000 to build an email-capture SDK for mobile apps and sold exactly one licence at $300 a year; the $20,000 pivot that fixed a leak people could actually feel sold licences off a single webinar — and then the money ran out
MX⚠️ Cautionary TaleT3
MX⚠️ Cautionary Tale
#97
500 companies…PROT3
Lighter Capital — lending against ARR instead of buying equity
Since 2010 it has financed 500 software companies across 1,500 separate rounds and about $500M deployed, on one product: up to roughly half your annual recurring revenue, no warrants, no personal guarantee, no board seat, repaid at about 1.3× over three years
USScale ReferencePROT3
USScale Reference
#98
PLN20MPROT2
LiveKid
Software for nurseries and preschools started by a 19-year-old in his mother's daycare — over 20 million złoty in revenue, half a million parents, and one in three Polish parents with a child in private childcare
PLSaaSPROT2
PLSaaS
#99
$110K/moT2
Mergify
Two lazy engineers automated the part of GitHub that GitHub wouldn't build, gave it free to open source, and now bill 150 engineering teams ~$750/month each — $110K/month, bootstrapped
SaaST2
SaaS
#100
$40M+T3
Observe.AI
Built in India, sold only to North American enterprises: $20M of revenue from fewer than 50 customers at $350K average contract value, now $40M+ a year
INScale ReferenceT3
INScale Reference
#101
—T3
Octopus
An operating system that runs inside the screens in shops, malls, coffee chains and lifts — it measures who looked, who picked the product up and who paid, then resells all those screens as a local ad network
TRScale ReferenceT3
TRScale Reference
#102
~$150K/moT3
Oro Health (and Dermago)
A dermatologist built the software her own telederm clinic runs on, then started licensing it to other doctors — the clinic bills $150K/mo and pays the software company half of it
CASaaST3
CASaaS
#103
€2.2M/yrT2
OSS Ventures — factory software studio
A second-time French founder walked into 20 factories, got 19 nos, and turned the one yes into eight separate software companies doing €2.2M a year across 180 factory sites — sold almost entirely through 100 tiny consultancies on commission
FRSaaST2
FRSaaS
#104
$16KPROT2
Podsqueeze
Upload a podcast episode, get the show notes, newsletter and social posts back — a two-week build that reached $16K MRR after four earlier products went nowhere
SaaSPROT2
SaaS
#105
€7,500PROT2
Rocket Plan — a two-person AI-led growth agency for B2B SaaS (Hamburg)
€7,500 of ads bought 43 leads, 12 demos and 6 clients in four months — roughly €60K of revenue at a 50% close rate — run by one founder and two part-time employees who each orchestrate five to ten AI agents.
AI ServicePROT2
AI Service
#106
~10K/mo . Eno…T1
RVV Ontheffing (Dutch national road-exemption permits)
A non-technical Dutch employee got so annoyed at the vendor issuing his field technicians' parking exemptions that he took the job over himself — Google Forms and a PowerPoint website first, Bubble and Stripe later — and quit his consulting work at 10K a month
NLSaaST1
NLSaaS
#107
Millions in an…T2
Smart Bear
A code review tool bolted onto version control systems, sold to enterprises with no salespeople — millions in revenue at roughly $1M per employee, and a founder who still woke at 3am panicking about payroll because none of it was recurring
USEcosystem ToolT2
USEcosystem Tool
#108
£15MT3
Sunnamusk
Five brothers put £600 into a boot-sale fragrance stall in East London and built a halal perfume chain with 20+ shopping-centre stores — no bank loans, no interest, no external investment
UKScale ReferenceT3
UKScale Reference
#109
About 7,000 re…PROT2
TableCheck
A Japanese restaurant reservation platform that wins deals by telling restaurants their current vendor is holding their customer data hostage — and lets anyone export everything, any time, with no contract lock
JPSaaSPROT2
JPSaaS
#110
¥200K/moT2
Under-priced B2B Tool + Monitor-User Referral Engine (Japan)
Take a tool that agencies sell for ¥100K a month, sell it to sole traders for ¥5K, then pay your three free beta users ¥5,000 a head to sell it for you — the exact sequence that took a Japanese solo dev to ¥200K/month
JPSaaST2
JPSaaS
#111
~$300/moPROT2
AWPCP + Business Directory (a bought-and-fixed WordPress plugin portfolio)
He bought a neglected WordPress classifieds plugin off Flippa for $1,000, added a shopping cart, a support forum and higher prices — and grew it from $300 a month to $2,000, then repeated the trick for $1,400
Platform PluginPROT2
Platform Plugin
#112
$100/moT2
WP Engine
Before it had a name, a slide deck, an employee or a server, 30-40 people had already agreed to pay $50/month for it — and annual prepay later gave it 3x monthly cash flow and what the founder calls an infinite marketing budget
USEcosystem ToolT2
USEcosystem Tool
#113
—PROT3
Zip — the cold-only first ten customers rule
A second-time founder refused to sell his first ten customers through referrals or friends, closed all ten cold off LinkedIn at $10K–$20K a year, and built a procurement company that raised about $370M and closed a Series D at $2.2B post-money
USScale ReferencePROT3
USScale Reference