184 of 406 ideas

Use Claude Code plus a Skill file to turn long-form videos and podcasts into SEO blog posts pushed straight into WordPress, or spin up a site in a few hours for an unglamorous local business (septic tanks, junk hauling, funeral homes) that ranks on page one of Google and gets cited in AI Overviews — billed as a several-thousand-dollar monthly retainer, with a $99 digital product on the side for passive income.

Four e-commerce automation agents built in n8n: AI product photography, ripping competitors' proven ads, unlimited influencer ad generation, and automated Twitter lead gen — together adding or saving over $10K a month.

Use VEO3/Higgsfield + Claude to build talking AI avatars, clone proven TikTok sales scripts, and shoot "regular-person reviews" for any demographic without ever going on camera — attach a TikTok Shop link and collect commission. One week cleared $2.2K in profit.

AI sitemap and wireframe tools crush web design delivery from 3-4 weeks down to 1 hour — and the client still pays $10K a site

Built a faceless YouTube channel from zero (classic cars / pickup trucks / Jay Leno topics), cleared $60K+ in ad revenue in 8 months, and sold it for roughly $1M

George can't code, so he used the no-code platform Rork to build an AI wrestling coach: upload your match video, the AI tells you what you did right and wrong, then hands you targeted drills. $10/mo, $38K actually collected in a single month (~$20K MRR). The core play: take “AI combat coach” and cut it down to the ultra-vertical wrestling niche, then snowball acquisition through a matrix of wrestling influencers.

Like Cursor, but for designing mobile apps — cold-started entirely on Reddit with zero budget

Open-source self-hosting as the top of the funnel, the cloud-hosted version as the paid tier — 21K GitHub stars carrying $9K MRR

Caught Peter Levels' tweet the week Skype shut down, shipped a replacement over a weekend, now at $14K/mo

One-click AI store building plus high-converting themes and upsells — one of the fastest apps on Shopify to break $1M ARR

A student vibe-coded a SaaS that helps creators find and clone viral video formats — 0 to 10K users off Discord alone

21-year-old Roy Lee's “sees what you see, hears what you hear” invisible AI assistant — undetectable on a screen share, feeding you answers before you even ask. Launched April 20, hit $500K/mo and roughly $6M ARR in under two months, almost entirely off an in-house army of 60 creators pumping short-form video.

Roy Lee's product before Cluely: screenshot the question, AI solves it instantly, invisible on a screen share. He blew it up with a controversy script — filming himself cheating his way to an Amazon offer, getting expelled from Columbia, and live-tweeting every step — which converted straight into a $5M round on 200-300M views.

A no-name burner account used AI to build jaw-dropping 3D creative websites — and the work itself pulled in the clients and the job offer

Reddit for initial traction + short videos that sell the transformation instead of features + zero-risk creator sourcing at scale via Posted + LTV math to scale paid

Use AI to design funny apparel for specific dog breeds and sell it on Etsy via print on demand

An indie hacker doing $77K/mo across 35 products, with a single core methodology — never stop shipping. His latest: a Mac desktop app that watches your posture through the webcam

A 9-to-5er uses AI to semi-automate product selection and image production, floods listings onto Russia's Ozon marketplace, and drives orders with off-platform index ads — a two-layer traffic model.

Package an open-source AI agent into a sealed cloud container so non-technical people can use it out of the box, billed monthly.

A free AI generator that builds a Shopify dropshipping store in one click, dropping the barrier to “launching a store” to zero.

An AI-native psychiatry care network that 4x'd its patients without adding a single person

An iOS engineer used ASO keyword picking + Flutter template reuse to ship 28 single-feature apps in 8 months and hit $10K/mo

Claude Code scraped a nationwide niche directory in 4 days, pulling high-ticket B2B inquiries automatically through SEO

A 2020 pixel-shooter mobile game that earned $119K over five years by porting to every platform

One click rewrites AI-generated text into 'human-written' text that passes AI detectors

One prompt generates an AI short video and uploads it straight to the user's own YouTube channel

A browser extension that adds folders and subfolders to ChatGPT

A central command deck for a fleet of AI agents: visualize them collaborating and getting work done across your company

Uses Claude to turn HTML files into interactive digital products, then closes sales on autopilot with an IG comment hook + ManyChat + Omnisend.

Rebuilt the played-out affirmation app specifically for Nordics living through four-hour winter daylight, then hit a few thousand dollars a month with onboarding conversion + TikTok ads

High-ticket coaching for one narrow audience — couples who run businesses together — cutting delivery from 1:1 to 1:many plus two live “date night” getaways a year, with an offer rebuild that pushed the price to $25K/year

Build ranking sites for local blue-collar services, never deliver the service, just rent out the lead flow for a flat monthly fee

A browser-automation SaaS as the center pole, fed paying users by a cluster of tiny tool sites

Turn Bible GPT from a Q&A tool into emotional companionship that asks you questions back, aimed at the audience technology reaches last

A wrapper around an AI music generator that grows itself on one mechanic: share the song, not the app

Upload a screenshot of your chat with someone and AI tags their personality traits and red flags — built-in talkability and built-in urge to share

Upload a PDF, lecture deck or YouTube video and it auto-generates practice questions, wrapped in a Duolingo-style growth tree that scales on retention instead of a hard paywall

A $7M-a-year growth consultancy being rebuilt as a one-person operation, where every job function becomes a playbook owned by an AI employee that reads from one shared context layer

Six years, 2M+ downloads and $1M+ in App Store revenue — from a developer whose 2026 strategy shifted from shipping many small apps to protecting one Apple account

Silent AI-generated time-lapses of cities evolving over centuries, pulling an $18-20 RPM — 39,000 views on one video paid $700, and the whole channel made $6,000 on 400,000 views.

Sit with a small business owner for 45 minutes, prescribe 3-7 off-the-shelf AI tools, charge $999 — then upsell a $1,500/month concierge retainer at $1,000 an hour

A weekend-built flashcard app for one obscure professional certification exam: $31K revenue in 8 months on $140 of total costs

A faceless compilation channel aimed at 3-5 year olds that stacks two proven viral concepts per video — one video alone paid $20,546

Points an AI at your website, designs a month of SEO-optimised Pinterest pins in minutes, and schedules them — $39/mo to skip a job nobody wants to do by hand

A $27 ebook that solves exactly one problem for exactly one person, sold from exactly one page, promoted on exactly one channel

A first-time solo dev's brick-breaker with a Diablo-style loot twist cleared roughly £11K in its first 30 days — almost entirely from one Reddit post and organic installs.

A Photoshop plugin that turns an hour of manual mockup work into two minutes, sold to print-on-demand sellers for $15/month

One free design tool, three separate income lines: $40,000+ from digital products, $15,000+ from a portfolio PDF that wins brand deals, and $7,000 from a first course — with the operator's own instruction to pick exactly one of them.

A four-times-a-week paid tech briefing for people who don't want to live on Twitter — 350 subscribers paying $9/month, run by one writer with about $180 of monthly costs

Photograph a stock chart, get an AI read on where it's going — $56K a month from two brothers running TikTok ads 20 hours a month.

An AI power dialer sold at $250/seat/month to call-heavy mid-market companies — 100-seat deals mean $300K ARR from a single customer

A solo dev built a digital wardrobe app for his wife; it made $8,354 in 2025 while his two other apps made $472 combined — the honest arithmetic of shipping small apps.

They didn't build a Shopify app — they bought a neglected, one-star-drifting one for ~2x revenue and ran it for a decade into a business worth millions.

A Japanese freelancer scratched his own invoicing itch in PHP, gave it away free until 10,000 people used it, then switched on ¥980–¥3,000 plans and collected ¥100K–¥120K a month for years before selling the whole thing

Under 5,000 downloads produced $65,000 — because the app wasn't a workout app, it was one specific influencer's workout app, sold to the audience that already pays her.

A 19-year-old who can't code buys sports creators at a $2-5 CPM and turns them into subscription apps — two new apps hit roughly $23K and $15K in their first 45 days on $400/day of promo spend.

An AI resume builder and bullet-by-bullet review tool, copied from an existing revenue-proven app, built solo in 23 days and left on autopilot

15,000 subscribers, about $86,000 in five months — because he sells his own course and community rather than renting the list to advertisers

Paste your product URL and it publishes an article a day, repurposes it across social, and seeds natural Reddit mentions so ChatGPT and Gemini start recommending your brand.

Eighteen months ago Portugal had about three Shopify Plus brands and no Shopify staff covering the country. One agency lobbied the platform to staff it, became the local Plus partner, and now runs 32+ Plus accounts as the market grew towards forty.

The honest version of the Etsy digital products story: $11,945 of revenue and $4,282 of actual profit in year one, for 15-20 hours a month — which in the Philippines is more than the minimum wage

Three deliberately boring directories in niches Google Maps handles badly, monetised with display ads: 80,000-100,000 monthly visitors and $2,300-$3,000 a month for three years, untouched for the last six months.

14 videos, 103 subscribers, 4,000 views and $94 in affiliate commissions for 30-40 hours of work — roughly $3 an hour, published honestly by the person who ran the experiment.

Write in Notion, publish an SEO-optimised blog — a fourth-attempt product that hit $500 MRR two months after switching on payments, built by a 24-year-old in India who first survived a $10,000 hosting bill

An insider prices every rung of creator monetisation, from affiliate links up to selling the ability to sell — and names the quiet layer nobody discusses: firms that build and operate the apps, clothing lines and supplement brands that influencers appear to own.

A yoga sequencing app for teachers that collected $117K on its first day by selling lifetime deals before the product was finished.

A public grid of 1,000 squares worth $1,000 each, filled in as he earns — which turned a personal goal into a distribution engine other people copy

Free website, $199/month forever: an agency owner turned one-off web projects into 64 recurring subscribers and $10K MRR in 3.5 months — entirely on Meta ads, zero cold calls

Find a topic people read about constantly and nobody makes videos about — gas prices, factory shutdowns, crop failures — and turn the news cycle into an AdSense channel with a four-step Claude prompt.

A recipe directory of copycat dishes from restaurants people already love, where every page and every recipe was generated by AI and ranks above Pinterest and Reddit

Analytics and client reporting built for email/SMS marketing agencies instead of the brands they serve — one sale onboards 30 brands at once

He bought a dying five-year-old SEO tool for $30,000 doing $1,500/month, spent two months fixing retention instead of marketing, and took it to $30,000/month with two contractors and no employees

Facebook ads failed and TikTok Shop went nowhere. One bought Instagram page posting a single AI video a day, sending every viewer to Amazon, drove $300,000-$500,000 in revenue for a brand with no ad spend and no creator budget.

An ad-attribution tool taken to a reported $40M ARR with no outside funding — by giving the software away free to the first thirty customers, installing it for them by hand, and trading results for testimonials before ever sending an invoice

A Shopify dev agency that turned every repeated client request into a public app — 13 apps, 100,000+ installs, 70 staff, and an IPO on India's small-cap exchange

A non-coder builds the internal tools his friend's insurance agency actually needed, charges the agents monthly, then resells the same pattern as a $2,500 quiz funnel

He stole a marketing channel from e-commerce three years before other software founders noticed — roughly 200 creators publishing UGC every day, and $10M a year in edtech

$27K from fewer than ten digital products on Etsy, by validating every listing against three data filters before designing anything

An AI agent that watches Upwork around the clock, qualifies jobs and writes personalised proposals — sold to agencies at $79-$500/mo through two coaches, with zero ad spend

The operator of a $400K/month automation agency explains, with his own P&L on the table, why the technical skill it runs on is about to be worth nothing — and what replaces it.

A 17-year-old sells AI book-creation software to Amazon self-publishers — $29K in one month from the exact niche he used to compete in

They sold the SaaS before they built it — a website that looked automated and a team fulfilling lead lists by hand within 24 hours — then used the cash and the customer feedback to ship the real product and hit $1M ARR in 87 days

Articles written with AI drive traffic to digital products made with AI, sold on Gumroad — $26,000 cumulative, over $3,000 a month, on about an hour of work a week.

She built over 100 digital products, funnels and lead magnets, drowned in it, then hit $33,108 a month by running exactly one channel, one freebie and one checkout page

Brands hand you finished videos, captions and hashtags; you post them on your own TikTok, Reels or Shorts accounts and get paid per post — $17 in week one became ~$160 by week three.

An $8,500 GPU rig rented out to strangers for AI workloads at $0.50/hour — $12 a day, ~$365 a month, and a payback period of two to four years paid in a volatile token

A non-developer built a SaaS in Bubble, took it to $10-11K MRR in his first year, tried to sell it to private equity for $112K — and concluded that the acquisition failed partly because his growth came from twelve burner TikTok accounts instead of an ad account.

$50,000 in a year from Pinterest traffic into digital products and affiliate links, with no daily posting and no camera — then the system itself became the product.

Model a proven Etsy digital download, regenerate it as your own design with AI, host it on Gumroad instead of Etsy, and buy traffic on the one ad platform nobody in the make-money space uses — Pinterest, at five dollars a day.

One PDF split into age-band variants, sold through a quiz that routes each visitor to their own version — so the question stops being “do I need this” and becomes “which one do I need”

A beautiful notes app built for the founder himself, run at $20K MRR by a team of four — and funded by a $1M round raised from its own customers with a promise of dividends instead of an exit

A student found a $7M AI resume builder on an indie-startup leaderboard, cloned the idea with one tweak, and had 4,000 users and $2,400 in 37 days.

Don't invent a product, find one the market is already paying for and build your version of it with AI — $500K in year one from a single digital product, and over $32M in sales since

Four customers paying $99 once in year one. $1,500/month in year two. Three years to $10K/month — from a founder with 14 years of experience and an audience.

An API that turns any URL into a screenshot — one boring feature, 280 paying companies, about $12K a month

Validate a topic by other people's sales rank, write a 10,000-word book that solves one problem, list it where buyers already are — $2.2M in royalties and a first account sold for $820,000.

Two non-technical brothers built a smaller Lovable that also ships mobile apps, Chrome extensions and bots — 690 paying users, zero free users, $25.6K MRR

Fifteen years of boring healthcare directories monetised by one sponsored hotline number — about $350K a year after tax, split three ways, with no employees

A curated directory of physical training gear for one sport, earning $300-$800 affiliate commissions per sale instead of $5 software referrals

Every UGC creator ghosted him, so he generated the creator instead — an AI ads platform for e-commerce brands at $10K MRR seven months after launch.

He copied a $200K/month vaping app screen by screen, swapped vaping for sugar and English for French, and hit $12K/month in five months.

A Chrome extension clones your app's front end into a clickable demo you can embed anywhere — $250K MRR in two and a half years by ranking for every competitor's name.

Five products that made exactly $0, then one post about the failures got 150K views — now a $29/mo tool doing $13K MRR, with 95% of traffic from the founder's own X account.

A Google Sheets sidebar add-on that syncs Notion databases into spreadsheets — built in two weeks with no AI, validated on Reddit, and now $9K/month at a 90% margin from Buenos Aires

A non-technical course seller built his own ClickFunnels alternative for the audience he already had, and now pays affiliates $100K a month to sell it for him

A form builder that gives away 99% of its features with no limits, then converts about 3% of 140,000 users at $29/month — $70K MRR on a team of four, built by out-positioning Google Forms and Typeform instead of out-spending them

He paid an agency $1,000 and waited six weeks for a spreadsheet, then built the same thing with AI in a week — it grossed $120K, then he stopped touching it and the exit price collapsed.

A single-platform social tool that hit $1K MRR in two weeks and $300K/month by giving a quarter of its profits to one creator as head of distribution

A solo engineer turned a hand-curated network of invite-only UGC creators into a self-serve subscription for brands — $598 MRR one day, close to $1,000 the next

He found a channel doing 3-4M views a month, niched down from 'vintage everything' to 'vintage vehicles', hired the competitor's own thumbnail designer, and did $60K+ in AdSense in under a year.

A $100/month waitlist-and-reservations app for restaurants that undercuts OpenTable and Yelp by refusing to charge cover fees

A local-only desktop app that turns a Korean school counsellor's three hours of monthly paperwork into ten minutes — ₩20M a month from under 100 schools, built solo with Replit and Claude Code

An AI social-media marketing tool that got to $100K ARR in six months by marketing itself with a fake AI creator — then tripled its price by going B2B

He quit big tech in October, built with zero revenue for two months, peaked at $8K/month by March — then watched it slide to $6.7K on churn and went back into a deep build phase.

10 million views produced $45,000 of AdSense against $36,000 of costs — $9,000 profit in two years. The back-end products on the same channel do $50K-$125K a month.

Twenty free websites to learn on, then £800 for a landing page, then £5,000 once he bolted a CRM and n8n workflows onto it — £124K net across six months, with a $52K deal at the end.

Four profitable years, £50-60K a month of fixed overheads, and one maternity leave: the month-by-month anatomy of how a London recruitment agency went from £90K in January to liquidation the following February

A Thai solo creator selling online courses, Notion templates and consulting says he did ฿400,000–500,000 in 3–4 months without being especially active, by turning English-language YouTube videos and copywriting audiobooks into custom AI coaches for each part of his business

A French search API that grew from $12K MRR to 250 staff while its first business hire sold American enterprises from Paris using +1 415 phone numbers, midnight calls with the camera off, and a quarter spent on exactly thirty accounts

A corporate data analyst built the tool his employer refused to build, sold it back to his employer as customer number one, and exited at nearly 10× revenue five years later

He tweeted a screenshot, put up a single HTML page with a Stripe payment link, and fulfilled the first 100-200 orders by hand overnight at $30 each — roughly $400-500K in the first month or two before any of it was automated

Ten years and $100M+ building AI bookkeeping for accounting firms, three weeks from profitability — then eight clients cancelled their expansions in the same quarter, took a third of the revenue with them, and the company had to announce its own shutdown before an acquisition rescued it

Construction management software for residential builders — $2M ARR and $40K a month of profit, with 95% of revenue traced back to long-tail blog posts

A broke 23-year-old spotted a Facebook post about weighted blankets nobody was selling yet, pre-sold a product he did not own, did $10M in year one — and switched the brand off five years later

A Canadian B2B lead-gen agency that grows ~40% a year on one monthly video email to 5,000 people — and keeps the average client for five years and nine months

A kanban layer on top of GitHub Issues, built on nights and weekends, listed with a broker in mid-May and sold for its full $128,000 asking price by mid-June

Nine years of running other people's e-commerce projects as an agency, then a from-scratch rewrite nobody thought was needed — and a partner channel that took four years to work and now sources 35–40% of every new deal

Post once on your favourite platform and it syncs everywhere else — a solo build that went from concept to paying customers in a week and reached $716 MRR in three months, marketed entirely by LinkedIn posts and replying to whoever liked them

Two cousins with $68,000 and no baking experience borrowed the streetwear industry's weekly drop mechanic, rotated their menu every Sunday, and turned manufactured scarcity plus 16 million social followers into a billion dollars of systemwide sales

The back office for hiring anyone anywhere — $1M to $100M of revenue in 20 months, 1,300 people across 80+ countries, and never a single office

He took a nine-figure exit at $10M ARR growing 100% a year, cash-flow positive, on $8M raised — and spends this masterclass explaining why that was the stupidest decision available to him, using the $10 billion competitor as the control group

Off-the-shelf cameras on drones and forklifts turn a warehouse into a live inventory map — sold as an outcome, not hardware, at ~$500K a year per customer

Generate TikTok slideshows and AI videos, push them to every platform — $13-14K a month nine months after launch, with 75% of signups coming from two founders posting on X and no ads

"Lovable for marketing" — one AI panel that runs SEO, social and ads for Turkish small businesses, sold with white-glove hand-holding nobody else will do

She turned KSh 200 into KSh 1.5M in eighteen months by buying thrifted dresses at KSh 50 and selling them on Facebook at KSh 1,000 — then used the whole pile as launch capital for her own made-in-Kenya label, and lost every shilling of it on the first production run

A Vietnamese-built test-automation platform that spent three years not charging anyone, then used pure self-service to reach 65,000 business customers in 160 countries without hiring a sales rep in any of them

A monthly hands-on project crate for kids that has shipped 50 million boxes and over $1B in lifetime revenue — profitable since 2016, under 150 staff, under $11M ever raised, and its own warehouse for fourteen years

Process a Kenyan merchant's payments, watch their real cash flow, then lend them unsecured working capital and take repayment as a percentage of the money already flowing through you

A personality-quiz aggregator built by someone who had never made a website — under ₩3 billion in cumulative revenue from ad units on JSON files served as static pages

A Monterrey founder paid a Pakistani dev team $15,000 to build an email-capture SDK for mobile apps and sold exactly one licence at $300 a year; the $20,000 pivot that fixed a leak people could actually feel sold licences off a single webinar — and then the money ran out

An AI workspace for lawyers built by founders with no legal background — a document-by-query review grid plus a Word add-in that runs a firm's negotiation playbook against a contract and marks it up

Since 2010 it has financed 500 software companies across 1,500 separate rounds and about $500M deployed, on one product: up to roughly half your annual recurring revenue, no warrants, no personal guarantee, no board seat, repaid at about 1.3× over three years

Software for nurseries and preschools started by a 19-year-old in his mother's daycare — over 20 million złoty in revenue, half a million parents, and one in three Polish parents with a child in private childcare

Two lazy engineers automated the part of GitHub that GitHub wouldn't build, gave it free to open source, and now bill 150 engineering teams ~$750/month each — $110K/month, bootstrapped

Built in India, sold only to North American enterprises: $20M of revenue from fewer than 50 customers at $350K average contract value, now $40M+ a year

An operating system that runs inside the screens in shops, malls, coffee chains and lifts — it measures who looked, who picked the product up and who paid, then resells all those screens as a local ad network

A dermatologist built the software her own telederm clinic runs on, then started licensing it to other doctors — the clinic bills $150K/mo and pays the software company half of it

A second-time French founder walked into 20 factories, got 19 nos, and turned the one yes into eight separate software companies doing €2.2M a year across 180 factory sites — sold almost entirely through 100 tiny consultancies on commission

An AI photo studio built on the premise that you can have photography without a camera — and a single influencer post that tripled monthly revenue and never gave the gain back

Upload a podcast episode, get the show notes, newsletter and social posts back — a two-week build that reached $16K MRR after four earlier products went nowhere

Before shipping an AI selling agent, they ran a staffed e-commerce sales floor in Arizona where people conversationally sold for brands by hand — millions of real conversations that became the training set no competitor can buy

An AI cold-call and interview simulator that reps practise on every morning — $2,500+ MRR in under 40 days, built in two days after their first product got flattened by a Claude release

€7,500 of ads bought 43 leads, 12 demos and 6 clients in four months — roughly €60K of revenue at a 50% close rate — run by one founder and two part-time employees who each orchestrate five to ten AI agents.

A non-technical Dutch employee got so annoyed at the vendor issuing his field technicians' parking exemptions that he took the job over himself — Google Forms and a PowerPoint website first, Bubble and Stripe later — and quit his consulting work at 10K a month

Real-time speech-to-speech accent harmonisation — a $20M check written before there was a product or a dollar of revenue, then $22M+ of revenue in the 18 months after launch

Buy a 25-year-old on-prem software business with a few hundred stuck customers, then use an AI phone answerer as the cheap wedge that gets you into shops that will never switch systems

A code review tool bolted onto version control systems, sold to enterprises with no salespeople — millions in revenue at roughly $1M per employee, and a founder who still woke at 3am panicking about payroll because none of it was recurring

An inbox agent given one rule — answer everything, only ask me before quoting a number — worked an abandoned sponsor inbox during the operator's holiday, qualified a lead, sent a calendar link, and the team closed $12,000 in a week and a half.

Five brothers put £600 into a boot-sale fragrance stall in East London and built a halal perfume chain with 20+ shopping-centre stores — no bank loans, no interest, no external investment

A Japanese restaurant reservation platform that wins deals by telling restaurants their current vendor is holding their customer data hostage — and lets anyone export everything, any time, with no contract lock

61 million organic views in under five months from an AI clone of his own face — but the money comes from the course and the corporate training the views feed, not from the platform payouts

A credit-based AI video generator sold to content creators — $100,000 in its first year at 60% margin, with zero ad spend, distributed by shipping its own API inside free n8n automation templates

Take a tool that agencies sell for ¥100K a month, sell it to sole traders for ¥5K, then pay your three free beta users ¥5,000 a head to sell it for you — the exact sequence that took a Japanese solo dev to ¥200K/month

He bought a neglected WordPress classifieds plugin off Flippa for $1,000, added a shopping cart, a support forum and higher prices — and grew it from $300 a month to $2,000, then repeated the trick for $1,400

Before it had a name, a slide deck, an employee or a server, 30-40 people had already agreed to pay $50/month for it — and annual prepay later gave it 3x monthly cash flow and what the founder calls an infinite marketing budget

A solo-built tool that runs an X account on autopilot — ¥3M a month in its first month, sold almost entirely off one launch post that did 13.5 million impressions

A second-time founder refused to sell his first ten customers through referrals or friends, closed all ten cold off LinkedIn at $10K–$20K a year, and built a procurement company that raised about $370M and closed a Series D at $2.2B post-money