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A managed yarn marketplace turns fragmented textile sourcing into dependable, high-value orders.
~₹20 lakh historical average order value · revenue not disclosed
In a credit-driven supply chain, buyers prepay when the marketplace reliably bundles quality, cost, and delivery.
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The Yarn Bazaar is a managed B2B marketplace for yarn, founded by Pratik Gariya and launched in July 2019. It combines discovery, transaction handling, advisory, market intelligence and fulfillment for a fragmented Indian textile supply chain dominated by smaller businesses. The company’s proposition is operational rather than purely digital: buyers get quality, competitive cost and reliable delivery, while suppliers receive recurring volume and advance payment. Gariya said the marketplace had completed about ₹370 crore in transactions and had historically averaged roughly ₹20 lakh per order. The business raised ₹15 crore in a pre-Series A round and used the capital to expand its operations and technology teams, first shifting its base from Mumbai to Bangalore. Its next planned layer was supply chain financing through NBFC partners, allowing buyers to access credit while preserving supplier payment reliability. Those numbers describe transaction volume and order size, not marketplace revenue or profit.
For a managed marketplace serving yarn buyers and mills, start with a narrow corridor where both sides already trade repeatedly. Pick one yarn category and a dense textile cluster, then recruit a few dependable suppliers before promising broad choice to buyers.
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“So, our average order value is, you know, I mean, historically, uh you know, since we've operated, it's been about 20 lakhs or so.”
4:03 · hear it in the video“Now, so far, we've done about 370 crores worth of transactions, and we started the business in July 2019.”
5:01 · hear it in the videoData credibility: The founder reported approximately ₹370 crore in cumulative transactions, a historical average order value of about ₹20 lakh, and a 3.5x growth projection. CNBC-TV18 reported the ₹15 crore pre-Series A funding round. Transaction value and order size are not revenue; revenue, profitability, and the stated projection were not independently verified in the interview.
In this model, the first commercial proof should be a completed yarn order where both parties accept the marketplace’s role and the buyer pays before shipment.
A marketplace flywheel begins when one fulfilled order gives both sides a reason to return.
A young B2B marketplace can go weeks between clear signals because procurement cycles are long and each shipment has multiple failure points. Keep the company alive by limiting the number of yarn categories, buyer profiles and delivery lanes being tested at once.
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