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Run youth sports registration, payments and season operations in one platform that earns when leagues collect fees.
$1B cumulative GMV processed over nine years · ~4% processing fee inclusive of card costs
The $1B figure is cumulative transaction volume, not revenue; model the fee the platform retains after processor costs.
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LeagueApps provides youth-sports organizations with registration, payment processing, program management, schedules, messaging, mobile apps and websites. CEO Brian Litvack says the company began in 2010 after an earlier community product, Sportsvite, brought the founders into contact with sports organizers who needed better operating tools. LeagueApps built payments on Stripe and earns through a share of payment processing rather than a standard monthly SaaS fee. The interview cites more than 3,000 leagues on the platform and says it took nine years to process $1 billion in cumulative volume; the host’s closing recap repeats that cumulative milestone. Litvack described a goal of reaching a $1 billion annual transaction run rate and more than 50% growth, but clarified that the company does not disclose GMV. He also said the company had about 90 employees and had a profitable third quarter during the pandemic period discussed.
For youth-sports operations software, start with organizers who already coordinate registrations, schedules, payments and parent communication across scattered tools. LeagueApps gained early insight through Sportsvite, an earlier community product whose active users included sports organizers and program directors.
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Data credibility: CEO interview and creator recap; Brian Litvack says LeagueApps serves 3,000+ leagues and describes the fee model. The host recaps $1B in cumulative GMV over nine years. The CEO declined to disclose current GMV; these interview claims are not independently verified.
LeagueApps emerged from an earlier sports community, Sportsvite, whose organizers needed tools for running programs.
LeagueApps’ early community product created a useful discovery and referral surface: organizers who used Sportsvite to connect players were the same people who needed operational software. Later, the company emphasized partnerships, community support, referrals and increasingly inbound marketing.
LeagueApps faced a sudden demand shock when pandemic restrictions interrupted youth sports. Litvack described the business dropping sharply over a few days in March and said the team separated organizations that were paused from those that had closed or left the platform.
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