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Premium organic sheets and towels turn the hotel-bed feeling into an at-home purchase sold through direct, retail, and gift channels.
$190 average order value · 20% repeat purchase rate
“Change one bed at a time” is a clear premium-brand promise; the harder work is making the difference visible before a shopper can touch the fabric.
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David Shalom and his father built Rest and Reset around a familiar luxury-hotel feeling: a bed that changes how a person feels the next morning. David left a planned investment-banking path after visiting factories in China with his father, who had spent his career in wholesale. They considered buying a luxury towel business, then chose to build their own home-textile brand. The company launched on December 1, 2025. At the pitch, David reported $130,000 in net sales, a $190 average order value, and a 20% repeat purchase rate over about eight and a half months. The offer includes organic sheets and towels; the towels were described as made in Portugal. The founders are developing direct sales, boutique retail, wedding registries, and hotel relationships. Founder posts and influencer partnerships are reported to move sales, while brand recognition remains a central challenge.
David and his father brought wholesale experience into the launch and used trade shows, boutique visits, and a small regional sales team to open early conversations. David said one representative covered the Northeast from Maine to Washington, D.C., while another worked in Palm Beach.
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Data credibility: David Shalom reported $130,000 in net sales, a $190 average order value, and a 20% repeat purchase rate at the pitch. These founder-reported figures were not independently audited. Retail and hotel discussions, influencer performance, and registry sales were also described by the founder; the hotel conversations and named large-retailer outreach are not confirmed purchase orders.
The brand launched on December 1, 2025, and David reported $130,000 in net sales by the pitch, about eight and a half months later. He also gave a $190 average order value, suggesting the purchase is a considered home-textile order rather than a low-cost impulse item.
Rest and Reset has a few early loops that can reinforce one another. Founder-led social posts performed better than other ads in the founder's account, and influencer posts were described as moving sales.
A premium towel can look ordinary on a screen or shelf until a shopper understands its material and feels the difference. Put the explanation ahead of the founder story: show the fabric, state the organic attribute clearly, and choose one or two benefits a customer can remember.
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