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A small-batch heat-transfer print shop turns one-off artwork into custom shirt and fabric designs.
reported run rate around €700/day · started at €400/month
They moved from €400 a month to €15,000 in the last 30 days by fixing the storefront and finding a winning campaign, while producing one-off orders themselves.
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Print2Be makes custom heat-transfer prints that customers apply to shirts, cushions, or other fabric. The founders initially imagined a hobbyist audience, then found buyers among clubs, bachelor parties, athletes, and small businesses that need a logo in very low quantities. They say production can start with one A4 order. Katrin handles support and appears in instructional videos; Dirk leads the technical and production work. Before working with an ecommerce growth consultancy, their store attracted visitors but converted poorly, and monthly revenue was €400. They report €15,000 in sales over the most recent 30 days and a pace around €700 per day, while aiming to reach and stabilize €30,000 per month. Their first successful campaign was tied to carnival and ended with the season. After roughly six weeks of searching, a second campaign became the ongoing winner. They also redesigned the shop, including making the main shopping button match the brand color, and say conversion moved above a 2% benchmark. They manufacture in-house and have automated production processes.
For a custom transfer shop, the first customers are easiest to reach through a visible use case, not a broad promise about crafting. Print2Be began with traffic that did not convert, then found demand across clubs, bachelor parties, athletes, and small companies needing logos in tiny quantities.
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Data credibility: Katrin and Dirk report €15,000 in revenue over the last 30 days and say the business started at €400 per month. They describe a recent pace near €700 per day as a condition for reaching €20,000 that month. The figures are interview claims, not independently audited; currency remains euros.
Print2Be already had an online shop and advertising before its conversion improved, but the founders say monthly revenue was only €400 because visitors were not buying. The first documented step up came after structured storefront work and campaign testing, not simply more traffic.
A custom-print business can build a repeat loop when customers share the finished item and return for the next club, event, or team order. Print2Be widened its audience beyond home crafters to groups ordering shirts for carnival, bachelor parties, triathlons, Ironman events, and business logos.
Print2Be’s founders describe spending the first four weeks of their growth program mostly listening and taking notes before they felt ready to contribute. That quiet period followed an earlier phase of spending on advertising while traffic failed to convert.
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