Loading page…
Freight market media and enterprise data subscriptions
700 enterprise SaaS customers · ~$25K average contract
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
FreightWaves combines freight-market journalism and data with subscription software for the logistics industry. Founder Craig Fuller described the media business as a source of original reporting and industry attention, while the SaaS product sells real-time transportation and pricing data to enterprise customers. The founder said the company began in 2016, initially with a presentation and no software or employees, and later raised capital to build the business. At the interview stage, he reported 700 enterprise SaaS customers, an average contract around $25,000, and 20–30 new enterprise clients per month, about 80% inbound. He also described the media and SaaS businesses as each approaching roughly $15 million in annual recurring revenue, with overall company growth around 90% year over year and a team of 200. These are founder-reported interview figures; no third-party financial records are cited.
The quick-reference card — acquisition channels, replication playbook, and risk map — is members-only.
Join the Unicorn Club — $5/moCancel anytime, in one clickPaste into Claude Code / Codex and get a working version of this product end-to-end.
Two production-grade prompts per idea — a full build spec and an SEO growth plan — plus 10 tailored build specs a week. Members only.
Join the Unicorn Club — $5/moCancel anytime, in one clickEvery claim traces back to a listed source.
Source links and the full captured transcripts — the raw material behind every number — are members-only.
Join the Unicorn Club — $5/moCancel anytime, in one clickData credibility: Founder-reported figures from an interview, not independently verified. Craig Fuller reported 700 enterprise SaaS customers, ~$25K average contracts, 20–30 monthly new clients with about 80% inbound, and media and SaaS each near $15M ARR. The interviewer summarized the combined business around $30M.
9 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.