Fibbler

01The full story

Fibbler is a paid advertising attribution platform for SMBs, founded by marketer Adam Holmgren and a cofounder. The show’s introduction and metadata report that the bootstrapped business grew from zero to over $1 million ARR in two years with two people and no outside funding. The discussion describes a deliberate position below attribution vendors focused on midmarket and enterprise: Fibbler sells to smaller businesses that incumbents did not prioritize. Holmgren credits attention, a distinctive brand, and his marketing experience as advantages, rather than claiming the product is dramatically better. Its pink lion mascot and provocative campaigns helped people recognize the company. LinkedIn became the primary paid channel because marketers spend time there and the product itself concerns LinkedIn advertising. The founder says monthly LinkedIn spend is around $10,000 to $15,000, with roughly half of signups influenced by the channel. About 700 customers are split roughly evenly between EMEA and the United States. The growth pattern pairs paid reach with founder expertise and a self serve SMB offer, while making churn and efficient customer acquisition central operating constraints.