Couplepreneurs (Marriage + Business Coaching for Entrepreneur Couples)

01The Situation: A Couple Coaching Couples, Stuck at Their Own Capacity Ceiling

Kyle and Ariel are a married couple whose business is helping other couples who run businesses together — either spouses operating one company jointly or each running their own. Their clients' businesses typically do over $150K a year, and they want three things: make more money in the business, work better together as a couple, and free up more time for each other and their family. Over the past 12 months they did roughly $480K in revenue, $206K in profit, a 43% margin, with 42 couples under management and only 4 churned in the past year (all payment issues). Sounds good, but they were stuck: acquisition costs too high, time completely drained, close to full capacity. The worst part was that they'd promised high-ticket clients “Slack us any time, we reply within 24-48 hours” — effectively handing over their time with no limit and no gate. It made the business nearly impossible to run: Slack alone ate about 40% of their time.