Use Claude to write high-converting Hinge/Bumble/Tinder profiles for singles — $200 a profile, 15 minutes each
A business validated for 15 years: it used to require writers with master's degrees and six months of training, and now Claude plus a questionnaire does it in 15 minutes, with labor cost driven to almost nothing.
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Shane put this on the list because it's the kind of side hustle that sounds completely absurd the first time you hear it and then drops your jaw once you see the numbers: someone built an eight-figure business writing dating app profiles for other people. The name he gives is Joshua Pompey — he's been doing it since 2009, his company has overseen more than 20,000 dating profiles, and he's been featured on Good Morning America, CNBC, AARP, and the Huffington Post, with clients paying $100 to $500 per profile. This isn't a story Shane made up; it's a publicly verifiable business that's been running for 15 years. Its existence answers the biggest objection on its own: will people really pay $200 to have someone write their Hinge profile? The answer — they have been, continuously, since 2009. The market has been validated for 15 years.
At a $200 ticket, paid acquisition never works, so the first clients have to come from content or from marketplaces where the traffic is already paid for.
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Data credibility: The video cites Joshua Pompey — writing dating profiles since 2009, 20,000+ profiles cumulatively, charging $100-$500 each — as validation of the model; the $12K/mo figure is the creator's arithmetic projection from a $200 price point, not evidence from this side hustle, so it's logged as potential. All revenue figures are founder-reported or estimated by the video creator, unaudited.
The price was set by an existing market rather than invented. Pompey's clients have paid between $100 and $500 a profile since 2009, so $200 sits comfortably in the middle and needs no justification beyond pointing at the incumbent.
This service succeeds its way out of its own customers. A profile that works removes someone from the dating market, so repeat purchase is structurally weak and the loop has to be built on proof instead.
Delivery works from day one here, so any quiet stretch is an acquisition problem and should be diagnosed as one. The instrument is not revenue but the audit funnel: how many free profile audits get requested, and what share of them buy.
The rest of this breakdown — 9 more sections — is in the Unicorn Club, with every section of all 1,335 ideas: first customers, first dollar, the flywheel, and the silent stretch.
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