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A bootstrapped e-commerce operations SaaS reached roughly €450K MRR by serving small online merchants.
around €5–6M ARR · 15K active customers · approximately 1% monthly churn
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Billbee began as a community-driven side project, with its first code dating to around 2009 and incorporation in 2015. David Pohlmann joined as a freelancer in January 2016, became the first full-time employee that October, and eventually became CEO. The company serves micro and small e-commerce businesses, most with zero to ten employees, by providing software for operational workflows around online selling. It stayed bootstrapped apart from a local government grant covering 20% of two salaries in 2016. Pohlmann reported about €450,000 MRR the month before the interview, equivalent to roughly €5–6 million annual recurring revenue, with 90–95% from SaaS and the remainder from partner commissions. The company had about 15,000 active customers and around 1% monthly churn. It grew through the pandemic e-commerce surge and a near-doubling of prices for existing customers; that repricing reportedly brought 7–8% logo churn and 80–90% revenue uplift. Billbee prioritized profitable growth, remote work, and a 30-hour week rather than chasing venture scale.
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Join the Unicorn Club — $5/moCancel anytime, in one clickData credibility: CEO David Pohlmann reported the operating metrics in a SaaStock interview: about €450K MRR, €5–6M ARR, 15K active customers, and roughly 1% monthly churn. These are founder-reported figures, not independently audited. The video title claim is not used as verified.