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White-label home data tools help banks and property businesses win and retain customers.
20 enterprise customers · about 55 employees
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Cocoon builds home data, analytics, and software that help homeowners maintain and improve property value, then licenses those experiences to banks, insurers, brokerages, and other property businesses. Its core model is enterprise white-label software: a partner embeds Cocoon tools in its site or app, and pricing varies by product bundle and monthly address-volume band. Founder Ralph Howry says the company began in 2014 after he left management consulting. The early product went directly to real estate agents, often free, as a way to validate demand. The creator’s closing summary says Cocoon reached its first $1 million revenue year in 2018 and reports current revenue a little under $400,000 per month across 20 enterprise customers. In the interview, the founder confirms the 20-customer, roughly $400,000 monthly-revenue calculation, with seasonal and usage fluctuations. The company has about 55 people, including roughly 40 to 42 engineers and data engineers; around 85% of the team is in India and Colombia. It has raised about $7 million in private capital, plus more than $1 million from the founder.
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Join the Unicorn Club — $5/moCancel anytime, in one clickData credibility: Founder interview with creator-reported historical milestones and closing summary. The founder confirms the approximate 20-customer / $400,000 monthly-revenue calculation but notes that actual revenue fluctuates; the interviewer summarizes it as a little under $400,000 per month. Revenue and team figures are not independently audited in the transcript.
9 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.
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