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Vertical analytics and live dashboards help MSPs see operating metrics hidden in their PSA and CRM data.
30–32 employees at sale · roughly $100M founder-estimated all-cash exit
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Brian Dosal and his brother bootstrapped BrightGauge, a vertical analytics product for managed service providers (MSPs). It connected to the CRM and service systems MSPs already used, including on-premises SQL databases, and turned their operational data into reports and real-time dashboards. At sale near the end of 2018, the company had roughly 30–32 employees and was just shy of $10M in ARR; Dosal recalled average revenue per customer around $300–$400. The business became very profitable after several years of reinvesting and did not reach $4–5M ARR until five or six years in. Dosal described a roughly $100M all-cash sale, estimating it from a multiple near ten times revenue. Treat that transaction estimate as founder-reported, not a disclosed contract figure. BrightGauge won through deep industry knowledge, integrations, and a service-heavy approach that made customers successful.
9 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.
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Join the Unicorn Club — $5/moCancel anytime, in one clickData credibility: Brian Dosal described BrightGauge’s ARR, headcount, customer economics, profitability, and exit in a founder interview. Revenue and deal value are self-reported; the sale price is approximate and not independently verified.