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Post-purchase and on-site surveys help Shopify merchants learn why customers buy and where conversion stalls.
30–50% post-purchase survey response rates cited by founder
A solo founder used his own feedback tool to learn what customers needed, turning an onsite survey experiment into a Shopify feedback platform reportedly doing $100,000 per month.
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Jason Zigelbaum built and sold Shopify apps after working as a software developer at a digital agency. Metafields Manager supported his independent work from 2016 to 2020; Zigpoll began as a general onsite survey product and shifted toward post-purchase surveys, feedback forms, and conversion research as customers explained how they used it. In this interview the host says the business is at $100,000 in monthly recurring revenue, and Jason discusses climbing from $10,000 after the first year through $20,000 and $40,000 toward $100,000. He operates as a solo founder, handling product, development, support, and growth. The central operating idea is to use the product on his own business, then turn each support issue into a product improvement, documentation change, or feature that prevents repeat work. The company serves ecommerce merchants that need direct customer explanations alongside analytics data.
For a Shopify survey app, the first customers usually come from a narrow app-store use case and direct contact with merchants who already run post-purchase flows. Start with one survey placement, such as the thank-you page, and show how it answers a costly question like which channel drove a purchase.
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Data credibility: The $100,000 monthly revenue figure is stated in the interview by the host and discussed by founder Jason Zigelbaum; no third-party financial record is presented. The 30–50% survey response range is the founder’s stated benchmark. Both figures are unaudited.
The first dollar for this kind of app typically arrives when a merchant values the customer insight enough to keep the survey running after setup. Make the initial paid moment follow a visible outcome: recovered attribution insight, a newly identified customer segment, or a clearer explanation for abandoned carts.
Survey products can compound because the merchant’s first campaign creates customer responses, those responses shape marketing decisions, and the improved campaign gives the merchant a reason to run another survey.
A solo founder can stay in the quiet stretch by treating each support exchange as research and reducing the same friction for the next customer. For an ecommerce survey product, early usage can look inconsistent because stores have different traffic, checkout setups, and reasons for asking customers questions.
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