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Post-purchase and on-site surveys help Shopify merchants learn why customers buy and where conversion stalls.
30–50% post-purchase survey response rates cited by founder
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Jason Zigelbaum built and sold Shopify apps after working as a software developer at a digital agency. Metafields Manager supported his independent work from 2016 to 2020; Zigpoll began as a general onsite survey product and shifted toward post-purchase surveys, feedback forms, and conversion research as customers explained how they used it. In this interview the host says the business is at $100,000 in monthly recurring revenue, and Jason discusses climbing from $10,000 after the first year through $20,000 and $40,000 toward $100,000. He operates as a solo founder, handling product, development, support, and growth. The central operating idea is to use the product on his own business, then turn each support issue into a product improvement, documentation change, or feature that prevents repeat work. The company serves ecommerce merchants that need direct customer explanations alongside analytics data.
4 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.
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Source links and the full captured transcripts — the raw material behind every number — are members-only.
Join the Unicorn Club — $5/moCancel anytime, in one clickData credibility: The $100,000 monthly revenue figure is stated in the interview by the host and discussed by founder Jason Zigelbaum; no third-party financial record is presented. The 30–50% survey response range is the founder’s stated benchmark. Both figures are unaudited.