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Yorby helps startups make AI UGC-style videos for social marketing.
$8,333+ monthly recurring revenue
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Yorby is an AI video generation product focused on UGC-style social content for startups marketing on TikTok and Instagram. Cofounders Andrew and Thomas described a winding path: an initial UGC creator marketplace, an AI script writer for content creators, experiments with human creators, and finally an AI UGC workflow aimed at startups. Thomas had an existing YouTube audience, and one AI-generated marketing video reached about 100,000 views. They said this helped bring users to their platform. The founders used their own internal content process as marketing and reported it took them to roughly $5,000–$6,000 in monthly recurring revenue. A friend, Alex of Magic Patterns, asked to buy the service after seeing their results, prompting a B2B product pivot. The team later reported surpassing $8,333 monthly recurring revenue, or $100,000 ARR. The figures are founder-reported and unaudited; the discussion is candid about pivots, failed experiments, and pricing changes.
The quick-reference card — acquisition channels, replication playbook, and risk map — is members-only.
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Two production-grade prompts per idea — a full build spec and an SEO growth plan — plus 10 tailored build specs a week. Members only.
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Source links and the full captured transcripts — the raw material behind every number — are members-only.
Join the Unicorn Club — $5/moCancel anytime, in one clickData credibility: The revenue and traction figures are stated by the founders in the interview and are not independently verified. The reported ARR and MRR milestones should be treated as founder-reported; no third-party financial records are presented.
9 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.
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