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A front-office operating system and marketplace that helps manufacturers sell faster and gives buyers a quicker route to new products.
about 400 paid customers · roughly 80 new paid customers per month
In a trust-deficit, offline market, field sales is not a compromise; it is the product-distribution advantage.
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Divyaanshu Makkar returned to entrepreneurship after consulting, running Connect2Teach, and spending a year at Bessemer Venture Partners. He and cofounders Vikas and Manuel chose manufacturing because it was a large, changing, under-digitized market with fewer fashionable competitors. Before writing production code, they spent four to five months meeting roughly 100 factories across Panipat, Moradabad, Jaipur, and other Indian manufacturing hubs, sometimes shadowing owners for weeks. The first concept became a SaaS-enabled marketplace after a Figma prototype attracted paid commitments. Sourcewiz started on the sales and marketing side of the factory because legacy ERP systems carried too much baggage. Its tools digitize catalogs, quotations, costing, trade-show follow-up, buyer inquiries, and product discovery. The first customer paid 30,000 rupees in November after a pro forma invoice. The team then used field sales to reach about 400 paid customers, with roughly 80 more joining each month, while testing marketplace demand with buyers in Dubai and elsewhere. The founder reported $200K–$250K ARR at the time of the interview.
For Sourcewiz, the first customers should come from the factory clusters where trust already travels through owners, export associations, and local business communities.
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Data credibility: Founder interview; the $200K–$250K ARR, customer count, pricing, and marketplace traction are self-reported and unaudited. The transcript does not provide third-party financial verification.
Sourcewiz got its first payment when the team raised a pro forma invoice after taking an early customer through the product. The customer transferred roughly 30,000 rupees in November, two to three months after the first team member joined and while the product was still being tested with early users.
Sourcewiz created its flywheel by combining operational usefulness with dense local networks. A factory that receives faster inquiry replies, quicker customized catalogs, and cleaner trade-show follow-up gets value before the marketplace is fully mature.
Sourcewiz reduced the risk of a quiet market by replacing assumptions with structured observation. The founders kept a detailed Notion record of factory conversations, visited multiple manufacturing regions, and spent extended periods watching owners work.
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