Loading page…
A curated directory of physical training gear for one sport, earning $300-$800 affiliate commissions per sale instead of $5 software referrals
single commissions of $800 (BlazePod), $300 and $400 (Pixellot), $500+ (weighted ball) · roughly $2,000/month from BlazePod alone on this one site
He bought his son a $500 reaction trainer, posted about it, and made a $500 commission. The insight isn't directories — it's that hyper-niche physical gear pays hundreds per sale while everyone else fights over AI-tool affiliate links worth $5.
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Andrew Murray has been a solopreneur for over 20 years, building websites, digital products, funnels and software. This business started by accident, and the origin story is the most useful part of it. His son Jack plays soccer. Jack had reached the top of the level available where they were in Canada, so the family moved to Portugal so he could face better competition and a faster speed of play. Wanting to give a dedicated kid small edges, Andrew bought him a BlazePod — a reaction trainer, a set of light-up pods you run drills against — for around $400-500. He posted about it, and made a commission of about $500. His reaction: I just made $500. That led him to a realisation that had been sitting in front of him for years: he had coached soccer in Canada and had no idea these products existed. Bluetooth-enabled balls that track metrics. AI cameras. Weighted training balls. A whole category of gear that a motivated parent or coach would buy immediately if they knew about it — and did not. So he built a small directory site around it: soccer training tools, organised by category (app, ball, Bluetooth-enabled, camera), each product on its own card and its own listing page. He later handed it to Jack, who runs it now. He says the site makes commissions every day, and that across his directories he averages $3,000-$5,000 a month each. The framing he lands on: you are not selling, you are guiding. The user has a problem, searches for a solution, finds your directory, and makes an unincentivised purchase — they want the product's result, not a commission.
There is no audience, no funnel and no advertising here. The first visitors arrive from search with the problem already formed — a weak first touch, a game nobody can film properly — and land on a page that organises the options.
The quick-reference card — acquisition channels, replication playbook, and risk map — is members-only.
Join the Unicorn Club — $5/moCancel anytime, in one clickPaste into Claude Code / Codex and get a working version of this product end-to-end.
Two production-grade prompts per idea — a full build spec and an SEO growth plan — plus 10 tailored build specs a week. Members only.
Join the Unicorn Club — $5/moCancel anytime, in one clickEvery claim traces back to a listed source — open any of them and check the number yourself. Timestamps jump to the second each figure is said.
Members read the exact words said here
3:18 · hear it in the videoMembers read the exact words said here
34:09 · hear it in the videoThe exact line behind each figure is in the Unicorn Club. Read the quote, then jump to the second it's said. Join the Unicorn Club
Data credibility: Founder-reported, inside a sales presentation. Andrew Murray states his directories average $3,000-$5,000/month each and gives individual commissions from his soccer training tools site — roughly $500 then $800 from BlazePod, $300 and $400 from Pixellot, over $500 from a weighted ball — plus about $2,000/month from BlazePod alone. No dashboards, affiliate statements or site URLs are shown. The video's purpose is to sell a course, a paid niche report and a done-for-you directory build, and it closes with five testimonials (a home-fitness-equipment directory at $3,750/month by month six, others at over $4,000, $3,400 and nearly $2,000) whose niches are deliberately obscured and whose figures are round. The one piece of external corroboration is a clip from a Greg Isenberg interview in which John Rush independently states his average directory earns around 5K and that he sees 5K as the realistic ceiling without luck — which supports the range but comes from another operator selling a platform. His personal detail (Canada to Portugal for his son's football, the site now run by his son Jack) is specific and consistent. Nothing here is audited.
The first dollar arrived before the business existed. He bought his son a BlazePod reaction trainer for "about four or $500," posted about it, and a commission came back: "I was like, wow, like this, I just made like $500."
The compounding is structural rather than social.
The quiet period is built into the model, and he is straightforward about the front of it: "with a new domain, a new project, they're gonna be a little skeptical... they may not start showing you rank really well for the first one or two months."
The rest of this breakdown — 10 more sections — is in the Unicorn Club, with every section of all 1,335 ideas: first customers, first dollar, the flywheel, and the silent stretch.
Join the Unicorn Club — $5/moCancel anytime, in one click