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A referral SaaS tool helps e-commerce brands turn post-purchase trust into trackable customer introductions.
₹1.6 crore in customer sales attributed to the platform
A referral link works best when the customer can share it in one tap and the merchant can prove which orders it actually caused.
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ReferUs is a customer referral SaaS product for e-commerce brands. Its founder describes a workflow that sends a buyer a personalized WhatsApp message after purchase, inviting them to share a referral link; the recipient gets an offer and the original customer earns a reward after conversion. The founder says the company launched about nine months before the interview, was fully profitable, and had generated ₹1.6 crore in sales for customers. He also reports an average 6% conversion rate on the platform, more than one million customer contacts, and monthly revenue in a garbled phrase rendered as “25,000, 3,000 in MRR.” The amount and currency cannot be reliably normalized from that transcript, so this entry does not present a precise MRR figure. He says an earlier product, MyPlaza, failed and helped the team learn to focus. His account is a founder pitch at a startup showcase, not audited evidence.
For referral software sold to e-commerce brands, the first customers usually come from direct founder outreach to stores with enough order volume to test the loop.
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Data credibility: Founder pitch in the WTFund founders video. The founder says ReferUs launched about nine months earlier, was fully profitable, contacted over one million people, and generated ₹1.6 crore in customer sales. He reports a 6% conversion rate and more than 500 brands contacted. The MRR phrase (“25,000, 3,000 in MRR”) is garbled, and a stated upfront customer payment is also unclear ($12,000 or $133,000 in the transcript); neither is normalized here. No dashboard, contract, or independent verification appears.
ReferUs appears to monetize through a monthly SaaS fee tiered by merchant order volume, plus a commission on some customer arrangements. The founder gives an example of roughly $60 per month for stores with up to 1,000 sales, a planned increase to $120, and about $2,000 per month for a much larger order volume.
The product's intended loop is embedded in the merchant's existing customer relationship: a buyer receives a personal invitation after purchase, shares it with a friend, and both sides receive a clear benefit when a new order converts.
Referral products can feel slow before merchants trust attribution and customers begin sharing consistently. ReferUs's founder says an earlier product, MyPlaza, failed; he also describes learning to focus on a narrower referral product and personally reaching out to hundreds of e-commerce brands.
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