PixelMe

01The full story

PixelMe began in September 2017 as a side project by three cofounders, including Maxime Berthelot, who was working in growth at Buffer. The product shortened links and inserted a retargeting pixel into the redirect, giving Amazon sellers a way to build an audience from people who clicked through to Amazon, where sellers could not install their own pixel. The founders charged subscriptions based on link click volume. Within weeks of launch they had paying monthly customers, then ran an AppSumo lifetime promotion in October. Maxime said the promotion brought roughly 5,000 one-time customers, useful for feedback and word of mouth, though those buyers were not the long-term subscription audience they wanted. The interview places PixelMe at 300 paying customers and nearly $10,000 MRR, with average revenue per customer around $29. The founders had changed pricing four months before the interview and expanded usage plans as customer click volume grew. Maxime said logo churn ranged from 3.5% to 4.5% depending on the month, while net revenue churn was around zero after expansion revenue offset losses. The three-person team bootstrapped the product and relied mainly on content, affiliates, and some PR.