Millennial Money Man

01The full story

Scott started in 2012, and he started because teaching did not pay. He was a schoolteacher on what the video describes as a very small salary, writing a blog on the side. The trigger for going full time was almost comically small: the blog began earning advertising money — a few dollars — and that was the moment he left the classroom to write full time. The analyst telling the story says plainly that he would never have had the nerve to do that himself; he would have saved until the number was safe. What Scott actually did all day after quitting was not blogging. He ran social media advertising for local businesses, and then wrote about that work on the blog. The two halves fed each other. The client work gave him something concrete to write about, and the writing collected an audience of people who wanted to do exactly that work themselves. Six weeks was all it took to turn the knowledge into a course, built with a friend. From there the business settled into three income lines: affiliate links inside the posts, the course, and one-to-one coaching for people who wanted to sell social media marketing of their own. Millennial Money Man now does about $150,000 a month. It is one of fifty small companies the video's author studied over three weeks, and it sits in the group he rates highest — blogs about money. His conclusion about this business and others like it is worth sitting with: the blog is not the business. The money comes mainly from selling the course.