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Notion templates and setup consulting package practical workflows, but distribution determines whether the catalog earns beyond isolated sales.
“You sell saving time to someone or solving their pain.” The template is only valuable when a specific buyer can see the workflow payoff.
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Matthew, known online as Matthew Notion, is a student and front-end developer who sells Notion templates and offers Notion consulting. He began publishing and selling through Gumroad in 2023, after discovering that digital planning systems could be packaged as products. His catalog has included job-application, task and time optimization, health, and student-focused systems. He describes a workflow spanning a newsletter, website, Gumroad, ConvertKit, Notion marketplaces, and social content. In the interview he says one coding-job template generated $18 over almost a year, and calls it his lowest-selling template at that point. He also describes a client result of roughly 300% greater client capacity from one system, while saying the figure needed calculation. The business is early and its strongest evidence is a small product-level sales figure plus consulting anecdotes. His main lesson is to focus the catalog and learn marketing sooner, rather than continually building without distribution.
For a Notion creator, the first customers usually come from visible examples of a system solving one repeated problem. Matthew began a social presence and Gumroad storefront in 2023, and he describes using a newsletter, website, marketplaces, and social content as parts of the funnel.
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Data credibility: Matthew reports $18 in sales for one template and describes other client outcomes and proposed prices. The interview does not verify aggregate business revenue or profit.
A template business earns its first dollar when a buyer can understand the promised result, preview the workflow, and duplicate it without friction. Matthew sells through Gumroad and has used Notion marketplaces, while one coding-job template produced $18 over nearly a year.
A template flywheel can form when every client engagement reveals a repeated workflow, the improved system creates a result, and the creator shares that lesson with permission.
When template sales are quiet, resist responding by adding a large catalog of untested ideas. Matthew says one coding-job template brought in $18 across almost a year, and he describes learning that marketing deserved attention earlier.
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