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Notion templates and setup consulting package practical workflows, but distribution determines whether the catalog earns beyond isolated sales.
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Matthew, known online as Matthew Notion, is a student and front-end developer who sells Notion templates and offers Notion consulting. He began publishing and selling through Gumroad in 2023, after discovering that digital planning systems could be packaged as products. His catalog has included job-application, task and time optimization, health, and student-focused systems. He describes a workflow spanning a newsletter, website, Gumroad, ConvertKit, Notion marketplaces, and social content. In the interview he says one coding-job template generated $18 over almost a year, and calls it his lowest-selling template at that point. He also describes a client result of roughly 300% greater client capacity from one system, while saying the figure needed calculation. The business is early and its strongest evidence is a small product-level sales figure plus consulting anecdotes. His main lesson is to focus the catalog and learn marketing sooner, rather than continually building without distribution.
The quick-reference card — acquisition channels, replication playbook, and risk map — is members-only.
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Join the Unicorn Club — $5/moCancel anytime, in one clickData credibility: Matthew reports $18 in sales for one template and describes other client outcomes and proposed prices. The interview does not verify aggregate business revenue or profit.
9 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.
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