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A founder-led web design studio turns launch pages and recurring creative support into a documented services business.
founder-stated average about R$25K/month · 120 one-off projects, 80 sales or landing pages
80 of the studio’s 120 one-off projects were sales or landing pages; its recurring clients made that clear specialty more durable.
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Lucas Paulino runs a web design studio selling landing pages, websites, launch creative, and monthly support. He says his spreadsheets show R$602,596 received across 2024 and 2025, averaging about R$25,000 a month; he stresses that receipts are gross revenue, not profit. WordPress and Elementor were central to the work, alongside Figma and Photoshop. The studio completed 120 one-off projects during the period, 80 of them sales or landing pages, while recurring clients provided a steadier base. He describes retainers from R$4,000 to R$5,000 for substantial launch packages and one account at R$7,000 per month. Paulino stayed involved in execution while coordinating and training a creative team. The agency’s performance and reliability were positioned against a market he describes as disorganized and prone to missed deadlines. He later tried an in-person office model, found it draining, and concluded that it did not fit the business he wanted to run.
At zero, sell a concrete campaign outcome to businesses already preparing a launch. For Lucas Paulino’s studio, that means showing a before-and-after landing page, naming what the client must supply, and offering a fixed-scope first page rather than pitching a broad menu of design tasks.
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“Para eu ter faturado essa média, no caso que estava dando uma média de 25 mil por mês ali, existe um investimento por trás também, tanto imagem, quanto em software, quanto em equipe, quanto treinamento, quanto gestão.”
3:11 · hear it in the videoPortuguese, as spokenData credibility: Lucas Paulino reports the R$602,596 total from his own spreadsheets for 2024–2025 and describes it as gross revenue rather than profit. He also reports the monthly average, project counts, prices, retainer examples, and client tenure. These are founder-reported figures; no third-party financial records or independent audit is cited.
Make the first dollar arrive through a tightly scoped landing-page project with a deposit before design begins.
Lucas Paulino’s strongest growth loop combines a clear lead offer with recurring delivery. Across the reported two-year period, he says the studio completed 120 one-off projects and 80 were sales or landing pages, giving it a repeatable specialty to showcase.
For Lucas Paulino’s studio, a slow month is a reason to return to client work and sales conversations, not to add fixed overhead. He says stepping away from execution cost him his direction, and that an in-person office and team model did not suit the way he wanted to work.
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