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A gamified focus app that turns daily tasks into XP, levels, and social accountability.
prior app Problem Pal peaked at about $2K/month
A creator deal only works when the audience fit, view floor, and retained revenue all line up.
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Evan built Locked after an earlier app, Problem Pal, peaked at about $2,000 per month and another project, Clear AI, failed to gain traction. Locked helps users stay on task through custom tasks, XP, levels, badges, leaderboards, and motivational content. The team spent about two weeks on designs and roughly six weeks from idea to App Store release. Evan said the app reached $14,000 per month within a few months. Its paywall offers $40 per year or $7 per week, with a three-day trial on the annual plan and a discounted $20 annual offer after a user leaves the main paywall. Growth came through paid influencer promotions, especially short-form creators whose content already matched the focus theme. One creator campaign was estimated to generate around $3,000 and 1,800 downloads from about one million views, with an $800 fee and a 600,000-view minimum. This is founder-reported performance shown in the interview, not independently audited.
Locked turns task completion into a game. A user chooses a character, adds tasks, earns XP for completed work, advances through levels, compares progress on daily, weekly, and all-time leaderboards, and sees motivational prompts.
The quick-reference card — acquisition channels, replication playbook, and risk map — is members-only.
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Two production-grade prompts per idea — a full build spec and an SEO growth plan — plus 10 tailored build specs a week. Members only.
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Data credibility: Founder-reported revenue and campaign attribution presented in an interview; no independent payment records or long-term cohort data were cited.
Locked sells subscriptions at $40 per year or $7 per week. The annual option includes a three-day free trial; leaving the initial paywall surfaces a discounted $20 annual offer.
The founder described Figma for design, Xcode for iOS development, Claude Code at a $200 monthly subscription, Superwall for paywall testing, and Supabase for the database. He said Superwall charged 1% of earnings and the database was free at the time.
Copy the tight match between product format and distribution. Locked’s gamified interface is easy to show inside a short creator video, and its focus promise fits creators whose audiences discuss motivation and productivity.
The rest of this breakdown — 9 more sections — is in the Unicorn Club, with every section of all 1,335 ideas: first customers, first dollar, the flywheel, and the silent stretch.
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