"Lovable for marketing" — one AI panel that runs SEO, social and ads for Turkish small businesses, sold with white-glove hand-holding nobody else will do
growing ~10% month over month · 50+ employees · 200+ companies apply to sign up every day · 6–7% of customers now in London · monthly revenue is 3× the total investment ever raised
"We don't act cool with the customer. 'Sure, we'll come over. Come to the office. Fine, send a Meet link.' We talk to them like family. That's why we have this many customers." His view on the alternative: "If you're not earning as much as the nut shop on the corner, what happens in three years? Nothing happens."
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Barış Korkmaz has never had a job. He started selling at a market stall in high school — his father's honey, and a terebinth soap from Mardin sold for hair loss and acne — for two years. Then a three-year run organising 3-on-3 street basketball and street football tournaments in Tekirdağ. Then he taught himself digital marketing and started a web design agency, built a pile of websites, and concluded that web design and event organisation were operationally heavy and fundamentally unscalable. Because he understood digital marketing, he read the data and spotted an opportunity in the painting and renovation trade: search volumes, competition levels, and a business model that could be made scalable. That became Evde Mimar ('Architect at Home'). You went to the site, had an online consultation with an interior designer, walked them through your home on your phone, and the nearest painting-and-renovation dealer came and did the job. It reached 300,000 unique visitors, became — by his claim — the highest-traffic website in its sector worldwide, still holds Turkey's largest Pinterest account, and signed up 120 dealers. It raised money from İTÜ Teknokent, B Angels and one other investor. Evde Mimar was, as he puts it, a digital marketing success rather than a renovation company. So many people wanted to intern there to learn digital marketing that the renovation startup ended up staffed with marketers. They built an internal system that pushed tasks to those junior specialists over WhatsApp and started doing marketing for other firms. Then the question: could a system learn from the data and assign the tasks itself? That question became Grower. As he sums it up: "out of a painting-and-renovation startup, we produced a digital marketing system."
Grower never ran a cold start.
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Two production-grade prompts per idea — a full build spec and an SEO growth plan — plus 10 tailored build specs a week. Members only.
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Data credibility: Turkish-language founder interview; all quotes here are translated from the original. Every figure is founder-stated and unaudited: $180,000 monthly MRR (he gives the figure in US dollars himself, so no conversion was applied), ~10% month-over-month growth, more than 50 employees, more than 200 companies applying to sign up per day, 6–7% of customers coming from London, and — for the earlier venture Evde Mimar — 300,000 unique visitors, Turkey's largest Pinterest account, 120 dealers, and 70–85% domination of relevant Google searches. No dashboard was shown and no third-party data was cited. Two gaps to note. First, the amount of investment they raised is garbled in the auto-captions ('0.000 dolar'); the only usable anchor is his statement that monthly revenue is three times the total raised, which implies roughly $60K — that inference is ours, not his, and should not be published as a figure. Second, the only Turkish lira number in the interview (around ₺30,000 per year before VAT) is the interviewer's framing of what a Turkish SME contract typically looks like, not a Grower price; a ₺65,000 figure mentioned later refers to the interviewer's own legal-tech product. The claim that Evde Mimar was 'the highest-traffic website in its sector in the world' is the founder's own and is not verifiable. Investor names are transcribed as 'İTÜ Teknokent', 'B Angels' and one garbled third; verify before publication.
The first money was a service fee, not a subscription.
The loop is retention bought with labour. He points at the Turkish e-commerce platforms — İkas, IdeaSoft, Shopify — where a small business pays, never manages to get the store live, and does not renew, which is why they all ended up giving away free setup.
His test for whether a quiet stretch is worth enduring is concrete, and it is not the growth rate. Compare yourself to the shop on the corner: if you are not earning as much as the nut seller down the street, what happens in three years?
The rest of this breakdown — 10 more sections — is in the Unicorn Club, with every section of all 1,335 ideas: first customers, first dollar, the flywheel, and the silent stretch.
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