The GoodNotes Digital Planner (a single $894K Etsy listing)

01The full story

Yale Jeannette runs a six-figure Etsy shop selling digital products and spent 24 hours pulling sales data on real listings using ProfitTree's product-research tool, which estimates revenue and sales frequency from live Etsy data. The video walks through ten products she found with over $10,000 in lifetime sales. One number dwarfed the rest: a digital planner at $894,000 in total sales — from one listing. Her framing is the reason this entry exists. Her stated rule is that you cannot create whatever you feel like and expect it to sell; the successful digital products already have a proven track record, and your job is to make a better version of something that already sells. She uses the tool to find those, not to find inspiration. The detail that makes the planner finding actionable is not the headline figure. It is her observation that almost every top-performing digital product she came across in the planner research was built specifically for GoodNotes — the iPad note-taking app — rather than being a generic PDF planner. Her conclusion: if you enter this niche, lean into the GoodNotes ecosystem, because the audience is already there and the data proves it. Our read: $894K on one listing is a top-0.1% outcome and you should not plan around it. What you should take is the ecosystem insight, which is cheap to act on and repeatable across the rest of her list.