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A $27 tutorial and prompt sequence that helps webinar creators turn a script into Claude-generated slides.
"Create stunning webinar slides in five minutes" for $27: a tiny, tangible promise built on a Claude prompt sequence Dan already used himself, with three upsells doing nearly half the funnel's money.
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Dan Henry describes a low-ticket digital-product business and walks through one funnel built around the Five-Minute Workshop, a $27 tutorial and prompt sequence for creating webinar slides with Claude. He says the funnel generated about $20,000 of the $124,794.04 his business made from low-ticket products last month, so roughly $20,000 in a single month. In the funnel breakdown, the front end produced about $11,000, followed by $5,917, $1,455, and $1,673 across three upsells. The individual amounts total about $20,045, consistent with his rounded description. He explains three offer principles: make the outcome tangible, keep the promise small enough to deliver, and select a topic that is timely but confusing to the target buyer. He gave early copies to users, gathered testimonials, and added one to the sales page. He says he has made $40 million over 13 years selling digital products with about five staff, which gives the offer an existing audience, but the example centers on a specific training product rather than a general online-business course.
For the Five-Minute Workshop, begin with people who already create webinars and feel the friction of turning a script into slides. A clear demonstration can attract the first prospects better than a broad claim about making money with AI: show a script entering Claude and the finished slide deck coming out.
The quick-reference card — acquisition channels, replication playbook, and risk map — is members-only.
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Two production-grade prompts per idea — a full build spec and an SEO growth plan — plus 10 tailored build specs a week. Members only.
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Data credibility: Dan Henry reports these numbers about his own business while showing the funnel's stats on screen ("as you can see here"): about $20,000 of the $124,794.04 his low-ticket products made last month, split into ~$11,000 front end and three upsells. The figures are gross sales; profit, refunds and ad spend are not given, and no third-party data is cited. The ~$30K webinar result in the testimonial belongs to a customer and is not this product's revenue.
The first sale came from a tightly scoped digital deliverable: a tutorial video and prompt sequence that help a buyer create webinar slides with Claude. Dan priced the Five-Minute Workshop at $27, which keeps the decision simple and avoids a sales call.
The Five-Minute Workshop can create a proof loop: a buyer uses the prompt sequence on a real webinar, produces slides faster, and shares a specific result. That example makes the next buyer more comfortable because it demonstrates the workflow rather than relying on Dan’s reputation alone.
A new $27 information product can spend its early weeks attracting attention without proving that buyers finish the workflow. Keep the scope small enough to ship and improve: the script-to-slide prompt sequence, one clear tutorial, and an example output.
The rest of this breakdown — 10 more sections — is in the Unicorn Club, with every section of all 1,292 ideas: first customers, first dollar, the flywheel, and the silent stretch.
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