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A Lagos subscription cleaning and fumigation service using recurring payments, verified cleaners and a simple booking platform.
over 60 homes served across Lagos · about 50% average margin · ₦30M revenue in 2019 and ₦20M in 2020 stated in the pitch
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Jim and Steph founded Fichaya after seeing a practical problem in their own busy working lives: people wanted homes cleaned but did not have three or four hours to do it themselves. The company sells monthly subscription fumigation and cleaning to homes and corporate customers, with organising services and training as additional offerings. Its booking flow asks for bedrooms, cleaning frequency, contact details, address and access instructions; a sample three-bedroom weekly plan is shown at ₦21,000 per month. The founders say Fichaya generates an average of ₦5 million per month, serves over 60 homes across Lagos and runs at about a 50% average margin. They say operations began toward the end of 2016, the first full year was 2019 with about ₦30 million in revenue, and 2020 produced ₦20 million. The business asked the Lions Den panel for ₦30 million for 5%, but accepted an offer structured as ₦15 million equity for 33% plus another ₦15 million as preference shares or a repayable instrument. The panel challenged the valuation and the founders' claim that this was a technology company. The useful distinction is clear: the software makes recurring booking and payment possible, but the real operating business is cleaning, verification, scheduling and quality control.
9 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.
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Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysData credibility: Lions Den Nigeria pitch and interview. Jim and Steph state Fichaya's ₦5 million average monthly revenue, over 60 homes across Lagos, approximately 50% average margin, operations beginning toward the end of 2016, ₦30 million revenue in 2019 and ₦20 million in 2020. The panel also observes the business model and the founders accept a ₦30 million investment offer structured around 33% equity and a further ₦15 million instrument after initially asking for ₦30 million for 5%. The figures are founder-reported and unaudited; the transcript does not define the margin, disclose net profit, provide customer retention, or verify the historical revenue. The ₦21,000 monthly price is a demonstrated three-bedroom weekly-cleaning example, not an average ticket. Lagos is included because the transcript explicitly says the founders are Lagos-based and serve homes across Lagos.