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A self-serve webinar platform that replaces repeated live demos with an automated event customers can watch and convert from.
$100 starting price · $29–$179 add-ons
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
E-Webinar is Melissa Kwan’s third startup and a product-led B2B SaaS company built around an unglamorous pain: founders and sales teams do not want to deliver the same webinar or demo over and over. The platform lets a customer watch an automated webinar, with the product itself used to deliver the demo. Kwan said the business was profitable and had reached $1.5M in annual recurring revenue. It took about two years before the first version was shown to anyone, including roughly six months spent on branding and the website. The company started with plans priced at $49, $99 and $199, then doubled new-customer pricing after the product became strong enough to justify comparison with more expensive options. Conversion from trial to paid fell from about 60% to 30%–40%, but the customers who did pay stayed longer and needed less support; support tickets fell by 70%. The current starting point was about $100, with add-ons from $29 to $179. If only 2%–5% of customers buy an add-on, Kwan said that can add $5K–$10K per month. Growth became a marketing problem: SEO, content, LinkedIn, partnerships and audience building mattered more than adding another feature.
9 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysThe quick-reference card — acquisition channels, replication playbook, and risk map — is members-only.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysPaste into Claude Code / Codex and get a working version of this product end-to-end.
Two production-grade prompts per idea — a full build spec and an SEO growth plan — plus 10 tailored build specs a week. Members only.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysEvery claim traces back to a listed source.
Source links and the full captured transcripts — the raw material behind every number — are members-only.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysData credibility: Melissa Kwan stated the $1.5M ARR, pricing, conversion, support-ticket, add-on and content-work figures in a founder interview; the claims are unaudited and no dashboard or third-party verification was supplied.