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Niche Notion templates turn a creator-built audience into high-margin digital product sales.
$779K the previous year
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
A Portuguese-language creator describes Eslo, a Singaporean who began making Notion templates at age 20 during time off from mandatory military service. The transcript says Business Insider verified his documentation for more than $239,000 earned in his first year selling Notion templates, and says he earned $779,000 the previous year. It describes the product as digital templates sold online and says Eslo posted consistently for years before launching a paid template, building an audience of hundreds of thousands. This is a creator's retelling of third-party-reported evidence, not a direct interview with Eslo. The video uses his example to teach a broader digital-product playbook: identify existing demand, sell a small version early, price around buyer outcomes, and distribute through niche content. The case supports the possibility of meaningful template revenue, while the wider advice in the video should not be mistaken for independently proven results.
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Join the Unicorn Club — $5/moCancel anytime, in one clickData credibility: A creator relays Business Insider verification of documentation for Eslo earning more than $239K in his first year; the creator also reports $779K for the previous year. The transcript does not show the source documents, profit, or underlying accounting. The evidence is creator-reported with a cited third-party check for the first-year figure.
9 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.