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First Mover in an Emerging Shopify Market (Porto, Portugal): No revenue disclosed. Tracti — how it makes money · ProvenStartups

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T3Ecosystem Tool⏳ Window of OpportunityFounder-reportedUnicorn

First Mover in an Emerging Shopify Market (Porto, Portugal)

Eighteen months ago Portugal had about three Shopify Plus brands and no Shopify staff covering the country. One agency lobbied the platform to staff it, became the local Plus partner, and now runs 32+ Plus accounts as the market grew towards forty.

Revenue

—

Team

37 people — developers, project managers, designers (Helder, Porto, Portugal)

Difficulty

Upside

Shopify existed in Portugal but had nobody managing the country — and without a local Shopify team you cannot become a Plus partner there. So the agency pushed the platform to staff it, and then owned the market it had just created.

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