A runner-focused app that lets family track a run and sends voice encouragement into the runner’s headphones while they move.
$33 proceeds in the last 24 hours · 0 conversions on the reported day because of an onboarding/authentication bug
The best feature came from a real annoyance: a runner cannot safely stop to read a text, but can hear a voice message while moving.
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CheerMyRun began with Iñigo Vazquez Ibarreche’s own endurance problem. He ran 12 marathons in 12 consecutive days dressed as Santa Claus. Friends and family sent messages while he ran, but reading them meant unlocking his phone and looking away from the route. Voice notes were better: he could press play and hear encouragement without stopping. He built CheerMyRun around that insight. A runner shares a link, friends and family track the run live, and they can send voice cheers that play automatically in the runner’s headphones. The first MVP launched at the end of September and was, by the founder’s own description, rough: poor UI, features that barely worked, and paid developers carrying the build because he does not code. The reported starting point was $16 MRR, with a target of $100K MRR in 60 days. A later snapshot showed $33 in proceeds over 24 hours and zero conversions that day because an OTP and onboarding failure made new usernames appear to be taken. The founder was testing influencers and a TikTok format while fixing reliability.
CheerMyRun has a natural first audience: runners who already share race goals with friends, family, and training groups. The founder’s story of 12 consecutive Santa marathons supplies a credible demonstration because the problem happened to him while running.
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Data credibility: Founder-reported build-in-public episode by Iñigo Vazquez Ibarreche. The app name, $16 MRR starting point, $33 proceeds in the last 24 hours, zero conversions on the reported day, 12-marathon origin story, developer arrangement, and onboarding bug all come from the founder’s narration. No payment dashboard, retention chart, pricing page, user count, or third-party analytics are shown in the transcript. The $100K MRR figure is a stated 60-day goal, not achieved revenue. The technical stack and margins are not disclosed.
CheerMyRun’s first observed money came from existing downloads rather than new conversions. The founder reported $33 in proceeds over the previous 24 hours while the conversion count was zero, because people who had already downloaded the app were still generating proceeds.
The product has a built-in social loop: one runner shares a link, several supporters open it, one of those supporters sends a voice cheer, and the runner has a reason to share the experience after the race.
The founder’s hardest stretch was not abstract silence; it was a rough MVP and a broken onboarding path. The first release had poor UI and features that barely worked.
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