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A done-for-you outbound agency sells booked B2B sales meetings and reached $229K in monthly revenue.
6,000+ meetings booked · about 20% net margin year to date
Sell the meeting, not the email: clients buy a calendar with qualified sales conversations, while the agency owns the targeting, infrastructure, and campaign work behind it.
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Anevo, founded by Matt Lucero, runs done-for-you cold email and calling campaigns for B2B companies, typically those making $1M–$100M a year. The agency sells booked sales meetings and handles the outreach work rather than licensing a tool. Lucero says the team had sent more than 10 million cold emails and booked over 6,000 meetings for clients by the time of the interview. The path there was uneven: after trying two businesses while in college, Lucero offered free work to people connected to a course community and eventually earned about $1,000 a month. He then approached a former IT employer and won a first deal. It took roughly six months of trying channels before cold email produced a client result. Over the following four years, the company grew from one client to 30. Lucero showed a QuickBooks screenshot with $229,175.20 in September revenue, clarifying that around 5% was consulting and some items remained unreconciled. He reported about 20% net margin for the year, with some loss-making months.
Lucero’s first customer came through a relationship he already had: he contacted a former boss at an IT company and offered help with marketing. The first attempt went unanswered, so he followed up, got a call, pitched work, and signed the company.
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Data credibility: Founder Matt Lucero showed a QuickBooks screenshot for $229,175.20 in September revenue and described roughly 5% as consulting revenue. He noted that several thousand dollars remained unreconciled and explicitly distinguished revenue from profit. He reported about 20% net margin year to date, about 30% in September, more than 10 million cold emails sent, and 6,000+ sales meetings booked. These are founder-reported figures; no independent accounting or client outcome audit is cited.
The initial paid work followed a free trial of labor: Lucero volunteered for someone he found through course testimonials, worked with that person for several months, and earned roughly $1,000 a month for a couple of months. His first meaningful agency deal came later from the former IT employer.
Anevo’s growth loop depends on client outcomes creating proof that helps win and retain more clients. The agency reports more than 6,000 meetings booked across over 10 million cold emails, while Lucero says client results had become more consistent as the team learned what customers valued.
Lucero described two years of losing money across earlier ventures while working IT jobs and studying, and acknowledged that he often mistook watching business videos for doing the work. He also spent about six months trying different tactics for the first client before cold email began producing results.
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