AnandWelle

01The full story

Hitesh Godhwani runs AnandWelle, a YouTube content agency that helps brands and creators generate leads through YouTube. In the interview, he reports €10,000 in monthly recurring revenue, having served more than 30 clients and produced over 500 videos. He separately says those videos generated more than €1 million in revenue for clients; that is client outcome, not AnandWelle’s own revenue. Hitesh began by editing videos as a freelancer, including work for $50 per video, and later built an agency after demand exceeded what he could handle alone. A prior startup, Baffi, was an upcycling marketplace that attracted interest but failed to find buyers. Making videos to explain Baffi led him into editing, then freelancing through Upwork, where reviews, repeat work, and referrals helped maintain a client base. He later moved into agency delivery with a distributed team across Germany, South Africa, and India. The case shows a service firm moving from individual production to recurring, outcome-oriented work.