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A bilingual YouTube agency sells lead-generating video strategy and production on recurring contracts.
The customer is buying a better business outcome from video, not a prettier edit.
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Hitesh Godhwani runs AnandWelle, a YouTube content agency that helps brands and creators generate leads through YouTube. In the interview, he reports €10,000 in monthly recurring revenue, having served more than 30 clients and produced over 500 videos. He separately says those videos generated more than €1 million in revenue for clients; that is client outcome, not AnandWelle’s own revenue. Hitesh began by editing videos as a freelancer, including work for $50 per video, and later built an agency after demand exceeded what he could handle alone. A prior startup, Baffi, was an upcycling marketplace that attracted interest but failed to find buyers. Making videos to explain Baffi led him into editing, then freelancing through Upwork, where reviews, repeat work, and referrals helped maintain a client base. He later moved into agency delivery with a distributed team across Germany, South Africa, and India. The case shows a service firm moving from individual production to recurring, outcome-oriented work.
For a YouTube agency, the first credible prospects are often people who have already seen how you think about video. Hitesh’s path began with the video he made to explain his own startup, then freelance editing work through Upwork.
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Data credibility: Hitesh states that AnandWelle has €10K MRR, has served 30-plus clients, produced 500-plus videos, and generated over €1M in revenue for clients. These figures are founder-reported in the interview; no accounting records or attribution methodology were presented. Client-generated revenue is distinct from agency revenue.
The first income arrived as freelance video editing rather than as an agency retainer. Hitesh describes taking work at $50 per YouTube video and hourly work at $30, accepting projects broadly while he was unknown.
AnandWelle’s reported flywheel rests on retained clients, visible results, and referrals. Hitesh says that clients stayed because they were happy with the work, while positive Upwork reviews helped new clients find him.
Early agency work can be emotionally and financially uneven: Hitesh contrasts the security of a fixed job with freelancing for several clients and working longer weeks, while saying he valued the work itself.
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