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Use AI to manage a company's security threats 24/7 — phishing, intrusions, spam, AI voice cloning and other social engineering — sell enterprise contracts, and charge a fat monthly fee the way insurance does.
Dan grades it S-tier, right behind agent development: “One breach can cost a company millions, and competition is near zero because it's too technical.” You're selling insurance — clients only realize they need you after something goes wrong — but the contracts are enterprise-sized, and that's where the real money sits.
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
[Video] Dan: use AI to manage threats for companies 24/7 — phishing, firewall bypasses, spam, social engineering (he riffs on stage about AI-cloned voices: “We've detected unusual activity on your account, can you give me your login details? Just kidding, I'm fake”). One breach can cost a company millions; you help the business understand security and get baseline defenses in place.
Nobody shops for this before something happens, which Dan Martell names directly: you are selling insurance, and clients only know they need you once they have an incident. That makes the first customers event-driven rather than search-driven.
The quick-reference card — acquisition channels, replication playbook, and risk map — is members-only.
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Data credibility: ⚠️ An opportunity direction, not a specific company; Dan calls the profitability “extremely high” but gave no actual pricing. All revenue figures are founder-reported or estimated by the video creator — unaudited.
The first payment in this business is rarely the monitoring contract. No operations manager signs a twelve-month security agreement with a provider they met last week, but many will pay a fixed fee for an assessment and a written remediation plan, so that is where money changes hands first.
This is the rare model on Dan's board that is recurring by construction, so the compounding comes from retention and reuse rather than from finding more strangers.
There are two quiet stretches, and the second is the dangerous one. Before the first contract, the pipeline looks dead because you are selling against a risk nobody feels, and the honest read is whether free assessments convert into paid remediation.
The rest of this breakdown — 7 more sections — is in the Unicorn Club, with every section of all 1,335 ideas: first customers, first dollar, the flywheel, and the silent stretch.
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