MRR, churn, CAC, LTV, burn — defined against real figures from one-person products, not enterprise benchmarks that do not apply to you.
ARPU means average revenue per user: revenue for a period divided by the average number of users in that same period. It measures monetization per user…
In business, ARR usually means annual recurring revenue for a subscription company, but in finance it can also mean annual run rate, an annualized…
B2B SaaS means software delivered as an ongoing online service and sold to businesses rather than individual consumers. In practical terms, the buyer pays…
Burn rate is the amount of cash a startup spends each month; gross burn is total operating cash outflow, while net burn subtracts operating cash received.…
CAC means customer acquisition cost: acquisition spending divided by the customers that spending produced. For a solo project, cash CAC is often $0…
Churn means the share of customers or recurring revenue lost during a defined period. For a solo SaaS, calculate it from your own billing data; do not…
Churn rate is the share of customers or recurring revenue lost during a defined period. For a small SaaS product, the useful benchmark is not an…
Churn reduction comes from instrumenting the recurring value event, detecting when an account misses it, and fixing that break before adding features or…
LTV means customer lifetime value in SaaS, but loan-to-value in mortgages. For a software product, calculate the gross profit expected from a customer…
MRR means monthly recurring revenue: the predictable subscription revenue a business expects to repeat each month. Calculate it by summing active…
To calculate a payback period, divide the upfront cash investment by the average monthly net cash inflow. When cash flow varies, add each month’s inflow…
These SaaS examples cover 266 software products in ProvenStartups, each labeled [V], [F], [C], or [U] so you can separate a checked number from a repeated…
Startup runway is the time until available cash reaches zero at the current net burn. For a startup with no funding, divide cash already accessible by…
Unit economics measure the revenue and variable cost created by one customer, order, or transaction. For a solo founder, the useful answer is contribution…
SaaS stands for software as a service: software you access as an ongoing service, usually through a browser or API, instead of buying a permanent copy to…
A SaaS company builds, hosts, and maintains software that customers access online, usually through a subscription. The customer pays for continued access…
Micro SaaS is a narrowly scoped software product that solves one recurring problem for a specific customer and can be operated by a very small team. It…
What is SaaS sales? It is the repeatable process of turning a software prospect into a paying subscription customer, then retaining or expanding that…
SaaS, or software as a service, is software the provider runs for customers and delivers over the internet, usually through a browser, app, or API.…
Vertical SaaS is software built for one industry, profession, or specialized workflow instead of a broad function used everywhere. For a solo founder, the…