Launch & Growth
Pricing, SEO, Product Hunt, selling the thing. What worked for products with no marketing budget and no audience.
A Product Hunt launch is useful as a concentrated distribution test, not as a business model. Use it to attract a defined cohort, watch who reaches the…
Product-market fit is the point where a specific market repeatedly pulls a product from its maker: customers pay, return, and create a distribution…
A SaaS founder builds and operates software that customers access as a service, usually with recurring revenue rather than a one-time sale. ProvenStartups…
SaaS marketing for a solo founder should start with borrowed distribution: an ecosystem, marketplace, creator audience, or existing search demand.…
SaaS pricing should use the value unit customers understand, one obvious paid path, and a floor that covers support and infrastructure. For a solo…
SaaS valuation multiples are not a universal price list: choose the denominator, verify recurring revenue, normalize owner labor and costs, then test…
To sell a SaaS, make its earnings believable, transferable, and independent of you before discussing a multiple. Buyers care less about the codebase than…
SEO for SaaS should begin with one page that resolves a costly buying problem, proves the product can solve it, and gives Google a clean path to crawl it.…