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⚠️ Cautionary Tale
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Idea
Category · Evidence · Difficulty
#1
—
T3
Bold Hue — $3M+ Raised Pre-Revenue on a 40,000-Person Waitlist
No product on the market, no store to buy it in, no revenue. The clearest proof it would sell was 40,000 people on a waitlist from a viral TikTok — and that was enough for investors to write a multi-million-dollar seed cheque.
Scale Reference
T3
Scale Reference
#2
$30M
PRO
T3
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One tiny job — pick a meeting time — where every single use of the product is also an advertisement for it, bootstrapped past $30M ARR before a dollar of outside money
US
Scale Reference
PRO
T3
US
Scale Reference
#3
$82,000/mo
PRO
T3
The Evergreen Curriculum Channel — The Organic Chemistry Tutor as the reference case
Cover an entire syllabus once and the audience regenerates every semester: a tutoring channel reported to earn over $82,000 a month from AdSense alone while its last upload sits three months in the past.
Scale Reference
PRO
T3
Scale Reference
#4
$401M
T3
Medvi (Solo GLP-1 Telehealth, AI as Infrastructure)
A non-engineer used AI to run a weight-loss-drug telehealth platform end to end — $401M in year one with essentially two people, because the product is GLP-1 prescriptions, not AI
Scale Reference
T3
Scale Reference
#5
~$1.8B
T3
Medvy — AI-Generated GLP-1 E-commerce (Matthew Gallagher)
A health e-commerce store where the models, the photos, and tens of thousands of ads were all AI-generated — reported by the media as the first ~$1.8 billion solo business, built in under two years.
Scale Reference
T3
Scale Reference
#6
$3-4M/year
T2
Outdoor inflatable movie screen rental (Southern Outdoor Cinema, FunFlicks)
$500-3,000 of equipment — inflatable screen, projector, speaker — that pays for itself in one to six rentals, in a category where one operator does $3-4M a year
Scale Reference
T2
Scale Reference
#7
$100M
PRO
T3
Sierra — charging per resolved ticket, free when a human is needed
AI customer-service agents priced per outcome instead of per seat: Sierra bills only when the AI resolves the issue and charges nothing when it escalates to a human — reportedly $100M in revenue less than two years after launch.
Scale Reference
PRO
T3
Scale Reference
#8
$20,000-$30,000
T2
Temporary construction fence rental (Sacramento suburb)
Buy panels, drop them at a construction site, collect rent for eight months while doing nothing — $20-30K per job, sold for $600K after 18 months
Scale Reference
T2
Scale Reference
#9
$200M
T3
Paystack — the pre-launch waiting list that beat a YC rejection
Rejected by Y Combinator for having no proof, a Lagos developer stopped building and personally called about 150 businesses — the 400-merchant waiting list he got back was the proof, and the company later sold to Stripe in a deal reported at $200M
NG
Scale Reference
T3
NG
Scale Reference