A Vietnamese cohort course that has taught 300+ people to write in public — sold entirely on the instructor's earned credibility, which their own survey identified as the deciding factor.
more than 300 students taught in roughly two years · now run full time with a team · the founder says his projections beat what he would earn employed
Fewer bars = easier, cheaper, or faster for an AI-assisted solo builder. Editorial judgments based on the case details.
Halfway through analysing fifty small Western companies, the video's host stops and phones someone in Vietnam, because the obvious question about all these money-making blogs is whether any of it transfers to a market where nobody is paid in American advertising dollars. The person he calls is Tùng, who studied in the United States, came back to Vietnam, declined to take a job, and built a business around writing instead. For nearly two years he has run a class called Writing On The Net, which has taught more than 300 students. He does it full time and he has a team. The course teaches two things. First, getting past the fear of writing on the internet — which he names before any craft skill, and which anyone who has run a writing cohort will recognise as the actual blocker. Second, building a durable content-creation system: storing ideas, consuming ideas, processing them, and distributing them. His assessment of the business he is in is unusually unsentimental for someone selling into it. Blogging monetises far more slowly than video, he says, because the only channel to the reader is text, which he calls flat compared to fifteen minutes of a face and a voice. Making a living from blogging alone is very hard. Making a living from what the blog allows you to sell is a different question, and that is the one he answered.
9 more sections — how the first customers came, how the first dollar landed, what turned the flywheel, and how they got through the silent stretch. Members read all of it.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysThe quick-reference card — acquisition channels, replication playbook, and risk map — is members-only.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysPaste into Claude Code / Codex and get a working version of this product end-to-end.
Two production-grade prompts per idea — a full build spec and an SEO growth plan — plus 10 tailored build specs a week. Members only.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysEvery claim traces back to a listed source.
Source links and the full captured transcripts — the raw material behind every number — are members-only.
Join the Unicorn Club — $5/moCancel in one click · first payment refundable for 7 daysData credibility: Founder-stated, in a phone interview inside someone else's video. Tùng says Writing On The Net has run for close to two years and taught more than 300 students, that he now does it full time with a team, and that his projections beat what he would earn employed. No revenue figure, price, cohort size or completion rate is given, and it is not stated whether all 300 paid. The survey he cites on why people buy online courses is his own team's, with no sample size or methodology disclosed. The auto-captions garble his full name and the name of his own publication; the class name and the student count are clear. Everything here is one person's account of his own business, unaudited and unverified.